Privacy & Data Portability for Social Networks

Location: Regency E Level: Intermediate

Social networks are letting more people connect than ever before. With just a click, you can make friends with anyone in the world, and share your hobbies and interests… or your most treasured secrets. How visible is that information, and who has access to it? Can it be moved easily from one social network to another?

Learn how social networks can help (or harm) people and their social profile data. Find out how to manage online privacy, and what data is available to friends, apps, and marketers.

Photo of Brian Oberkirch

Brian Oberkirch

Small Good Thing

Brian Oberkirch consults on marketing, social media and web development projects, helping companies use new tools to have better conversations with those who matter to their business.

In Brian’s past lives, he was a marketing consultant and writer for hire, managed national brand accounts at large and small advertising and PR shops, started a social media consultancy called Weblogs Work and helped build a suite of applications for those clients, taught literature and creative writing, wrote newspaper articles, did the morning news at a radio station, and many other things.

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Dave Morin


Dave Morin is the Senior Platform Manager at Facebook, where he is responsible for
the company’s platform strategy and further expanding the Facebook developer
community. Dave joined Facebook from Apple, where he became the Manger of
Creation & Collaboration technologies after his tenure as Manager of Student
Marketing. Prior to Apple, Dave founded the company Viadi a technology and
marketing company focused on building strong brand experiences using the power of
the Internet. Dave received a bachelor’s degree in economics and business from the
University of Colorado at Boulder.

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Chris Saad

Faraday Media, DataPortability Project

Chris Saad is the Co-founder and CEO of Faraday Media and the Co-Founder and Chairperson of the DataPortability Project.

Faraday Media is at the epicenter of the Attention Ecosystem. It has created the standards, initiatives, technologies, platforms and products that help participants experience a personally relevant Internet.

The DataPortability project’s mission is to consult on, design, educate, and advocate interoperable DataPortability for users, developers and vendors.

Photo of Allen Hurff

Allen Hurff

SoCal Incubator

Allen Hurff is the Senior Vice President of Engineering. He has been working at the world’s most popular social networking and lifestyle portal since it was a privately owned start-up. In his position, Allen oversees the engineering and the overall development direction of MySpace as it matures into a company with global reach.

Allen joined MySpace in March 2005 with only 12 developers still located in Santa Monica, California. Allen has grown the engineering and quality assurance organization to over 250 employees now located in Los Angeles, Seattle, San Francisco, Atlanta, London, and Australia.

Before MySpace, Allen worked at TRW, Unisys, AltaVista,, Experian, and private consulting. Hurff continues to be a key influential player in the ongoing success and growth of MySpace.

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John McCrea


John McCrea is the vice president of marketing for Plaxo. John is a seasoned marketing executive and a web pioneer, who has had a significant impact on the evolution of the web. While at Silicon Graphics (SGI), he struck the very first website sponsorship deal, and coined the term “Powered by…” as the de facto standard for such promotions. He was the driving force behind SGI’s WebFORCE, the first turnkey web server, launched in January ’95, with the tagline “To Author and To Serve.”

Prior to joining Plaxo, John held the position of senior vice president of marketing at Radiance Technologies, developer of a breakthrough “digital FedEx” software solution. Before Radiance, John co-founded Affinia, a pioneer in contextual web advertising, which developed a predecessor to Google’s AdSense. John earned an MBA from Stanford University and an SB in Humanities from MIT.

Photo of Dave McClure

Dave McClure

500 Hats

Dave McClure has been geeking out in Silicon Valley for almost twenty years as a software developer, entrepreneur, startup advisor, angel investor, blogger, & internet marketing nerd. He is an advisor or investor for Mint, Mashery, Simply Hired, TeachStreet, Oortle, CrazyEgg, SlideShare, Eventvue, RichRelevance, HealthUnity, & Canopy Financial.

Dave is the conference chair for, and runs a monthly dinner series for entrepreneurs called He has been a guest lecturer at Stanford University for the nation’s first-ever course on building Facebook Apps. Dave is a board member for microfinance accelerator Unitus, advisor to microfinance lender, and a co-founder of the Silicon Valley Microfinance Network.

From 2005 to 2006, Dave launched and ran marketing for job search engine Simply Hired, and its evil twin Simply Fired. From 2001 to 2004, Dave worked at PayPal as Director of Marketing, where he founded and ran the PayPal Developer Network program. Prior to PayPal Dave was a database consultant and programmer for several companies including Microsoft and Intel. In 1994 he founded Aslan Computing, an internet and e-commerce firm later acquired by Servinet/Panurgy in 1998.

Before coming to Silicon Valley, Dave barely graduated from the Johns Hopkins University with a BS in Mathematical Sciences Engineering and a minor in frisbee, billiards, and foosball. His interests include microfinance and economic innovation, entrepreneurship and venture capital, ultimate frisbee, cartoons and animation, and an ever-growing collection of silly hats.

For more info see Dave’s blog: Master of 500 Hats

  • Buddy Media
  • AOL
  • Bebo
  • Clearspring
  • Friendster
  • Gratis Network
  • Hook Mobile
  • SocialMedia
  • BNet

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at

Press and Media

For media-related inquiries, contact Maureen Jennings

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