Viral Marketing & Advertising Strategies for Social Networks

Location: Regency E Level: Intermediate

This workshop will provide an overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. Attendees will learn how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.

Photo of Kevin Barenblat

Kevin Barenblat

Context Optional

Kevin Barenblat is co-founder and CEO of [context], which provides social marketing technology and services to the world’s leading brands and advertising agencies. [context] offers a full suite of integrated social marketing solutions including social media ad buys, ad optimization, licensed branded applications, brand page management and promotion, and custom viral application development. [context]‘s Social Application Serverâ„¢, the leading platform for viral marketing campaigns on social networks such as Facebook and MySpace, is used by brands such as Electronic Arts, Microsoft, Samsung, Ford, McDonald’s, and Paramount Pictures.

Kevin has a B.S. from Stanford University, an MBA from Harvard Business School, and 10 years of online marketing and business development experience.

Photo of Jeff Ragovin

Jeff Ragovin

Buddy Media

Jeff is the Vice President of Sales and Business Development at Buddy Media. Buddy Media is a NYC based full service social media company that helps large media companies and brand marketers develop, build, manage, and promote social media applications. Current clients include, Priceline, Anheuser Busch, People Magazine, InStyle, Readers Digest, New Balance and other leading brands.

Jeff is responsible for the leadership and growth of the sales organization. His primary focus is to grow revenue, deliver profitability, and provide best in class service to customers. Through an extensive network of interactive marketers, Jeff develops turnkey social media strategies to help clients achieve their marketing and sales goals.

Jeff has over a decade of experience directing interactive sales efforts at major technology and marketing firms. Prior to Buddy Media, Jeff was the Director of New Business at Acronym Media, one of the largest global search marketing agencies, where he was responsible for closing key strategic accounts and growing the organization.

Jeff was born and raised in Manhattan. He graduated from the State University of New York at Oswego with a BA in Broadcasting and Mass Media. Jeff loves to travel, enjoys saltwater fishing and writes passionately about weather on

  • Buddy Media
  • AOL
  • Bebo
  • Clearspring
  • Friendster
  • Gratis Network
  • Hook Mobile
  • SocialMedia
  • BNet

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at

Press and Media

For media-related inquiries, contact Maureen Jennings

Contact Us

View a complete list of GSP East contacts.