Show Me the Monetization: Turning Apps into Dollars

Location: Regency E Level: Intermediate

Ok, now your app is viral and has a bazillion users. It’s so engaging, they spend hours using it almost every day. Just one last thing: it’s Time to Get Paid. SHOW ME THE MONEY!

Find out how to monetize your app or widget by advertising, subscription, lead generation, sponsorship, blackmail and begging, and other advanced money-grubbing techniques. Hey, we understand…everyone’s gotta pay the rent.

Photo of Caroline McCarthy

Caroline McCarthy


Caroline McCarthy, a graduate of Princeton University, has been a staff writer at CNET since 2006. She covers social media and digital culture from the company’s New York bureau.

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Nick Gonzalez


Nick Gonzalez runs Developer Relations for the social ad network SocialMedia Networks. SocialMedia helps advertisers reach social networking users, and helps developers monetize their applications on social networks.

Prior to SocialMedia, Nick was the second employee and analyst/writer for, the largest blog reporting on the rapidly evolving internet industry. He also writes from time to time on his personal blog, consults for startups, and is a regular speaker on social media at events and companies.

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Anu Shukla

Offerpal Media

Anu Shukla is a serial entrepreneur. Prior to founding Offerpal Media, she was the founder and CEO of Mybuys Inc. where she currently serves on the Board of Directors. Mybuys is a venture-backed company in the eCommerce personalization market.

Prior to Mybuys, Anu pioneered the category of Internet Marketing Automation as founder and CEO of Rubric, Inc. Rubric was acquired in 2000 for $366 million. Prior to Rubric, Anu has held a variety of executive roles including the VP of Marketing and Product Strategy at Versata (VATA), and Vice President of Worldwide Marketing and Product Management at Compuware/Uniface Corporation (CPWR).

Anu serves on the Board of Directors of FWE&E (Forum for Women Entrepreneurs and Executives), International Museum of Women (, and the Advisory Board for the Leavey School of Business, Santa Clara University. She was named to the Computer Industry “Dream Team” by Business 2.0 magazine in 2004, awarded the YSU Distinguished Alumni award in 2005, and the Entrepreneur of the Year by the Washington DC based Dialogue on Diversity organization in 2005.

Photo of Murtaza Hussain

Murtaza Hussain

Peanut Labs, Inc

Murtaza Hussain is the co-founder and CEO of Peanut Labs, a leading provider of advanced market research services. Peanut Labs provides unparalleled access to the Gen-Y audience – with a sampling methodology integrated into 70+ online communities including MySpace, Facebook, and Google Open Social.

Murtaza has been heavily involved in social media, and is an expert in building online communities. He possesses a deep knowledge of Web 2.0 and ways to utilize social networks and the social graph to execute innovative business ideas and applications.

Murtaza is regularly approached to share his expertise at leading industry events, such as the Facebook Developer’s Conference, Widget Summit 2007, SNAP Summit, and Community Next. Additionally, Murtaza’s expertise is often sought by the media, and has been quoted in leading publications like Fortune, Forbes, TechCrunch, The Wall Street Journal, Red Herring, San Francisco Chronicle, Business 2.0, Guardian, among others.

Prior to Peanut Labs, he was most recently co-founder of, a leading online casual gaming community, which he built to 2M+ users and profitability. In 2001, Murtaza founded Gaming Ventura, an international entrepreneurship holding group which he has successfully been leading in his capacity as President for the previous 6 years. He has analyzed and developed business plans for a range of companies and organizations, recently assisting a startup in raising more than US $2 million for an enterprise incubator in the heart of London.

He was pursuing a Bachelor of Arts in Anthropology at Williams College, USA before he dropped out to start the company.

Photo of Rob Jewell

Rob Jewell

Gratis Internet

A founder of Gratis Internet, Rob Jewell is credited with being one of the early pioneers of the incentive marketing industry. Recognized as one of the Top 30 under 30 CEOs in America, Mr. Jewell’s leadership has driven Gratis Internet to a #95 ranking in 2004 and #18 ranking in 2005 on the INC 500 list of the fastest growing companies in the US. Mr. Jewell was a finalist for the 2005 Greater Washington Ernst & Young Entrepreneur of the Year Award. Mr. Jewell holds a BA from the University of North Carolina Chapel Hill.

  • Buddy Media
  • AOL
  • Bebo
  • Clearspring
  • Friendster
  • Gratis Network
  • Hook Mobile
  • SocialMedia
  • BNet

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