With more than 100 million viewers of more than 700 electrifying lectures, TED has grown into far more than a gathering for the best and brightest from the world of science, technology, design, and social innovation. It might well be the first 21st century university. Executive VP June Cohen, who masterminded the TED video program, will talk about how to leverage technology for public education on a grand scale.
As Executive Producer of TED Media, I’m focused on extending TED in new directions — particularly those that help spread ideas. I led the charge to bring the conference online, launching TEDTalks in 2006, and the new TED.com in 2007. I also co-produce and co-host the annual conference, and manage our talented media team. Before TED: I developed one of the world’s first multimedia magazines in 1991, at Stanford; helped launch HotWired.com in 1994; launched Webmonkey.com in 1996; and served as Wired Digital’s VP of Content through 2000.
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How to protect the brand while opening it up? TED talks are online w/expanding subscriber footprint for free. Impressive presentation!
June gave a fantastic talk at Web 2.0 Expo in SF earlier this year. She shared with the audience a lot of the thinking at TED that make their work so effective.