The Power of Pull

Fueling the Innovation Economy
Location: Independence Ballroom A Level:

Legendary technology visionary John Seely Brown talks about the new innovation paradigm, explaining how talented individuals use the latest social technologies to find and attract people and resources they need to help them achieve their goals, and pull from within themselves the highest performance. John Seely Brown’s insights form the basis of a re-thinking of education into a broader view of how we might learn, act, and create; in this segment we will use the “power of pull” to envision the future for learning through a kaleidoscope of possibilities.

Photo of John seely Brown

John seely Brown

Deloitte Center for the Edge

John Seely Brown (JSB) was the Chief Scientist of Xerox Corporation until April 2002 as well as the director of the Xerox Palo Alto Research Center (PARC) until June 2000. A master integrator and instigator of productive friction, JSB explores the whitespace between disciplines and builds bridges between disparate organizations and ideas. In his more than two decades at PARC, Brown transformed the organization into a truly multidisciplinary research center at the creative edge of applied technology and design, integrating social sciences and arts into the traditional physics and computer science research and expanding the role of corporate research to include topics such as the management of radical innovation, organizational learning, complex adaptive systems, and nano-technologies. JSB is currently a visiting scholar and advisor to the Provost at the University of Southern California (USC) where he facilitates collaboration between the schools for Communication and Media and the Institute for Creative Technologies (ICT). JSB is also currently the Independent Co-Chairman for Deloitte’s Center for the Edge where he pursues research on institutional innovation and a reimagined work environment built on digital culture, ubiquitous computing, and the need for constant learning and adaptability. He co-founded the Institute for Research on Learning (IRL). His personal research interests include digital youth culture, digital media, and the application of technology to fundamentally rethink the nature of work and institutional architectures in order to enable deep learning across organizational boundaries – in brief, to design for emergence in a constantly changing world.

JSB is a member of the American Academy of Arts and Sciences, the National Academy of Education, a Fellow of the American Association for Artificial Intelligence. He serves on numerous private and public boards of directors, including Amazon, and has been a trustee for nonprofits including the MacArthur Foundation and In-Q-tel. JSB has authored numerous articles and reports spanning business strategy and management issues. He co-authored (with Paul Duguid) the The Social Life of Information (HBS Press, 2000), which has been translated into 10 languages with a second edition in April 2002. With John Hagel, he co-authored, The Only Sustainable Edge about new forms of collaborative innovation and The Power of Pull, published April 2010. His most recently published book, The New Culture of Learning, co-authored with Doug Thomas at the University of Southern California, was released January 2011. His current book, Design Unbound is co-authored with Ann Pendleton-Jullian from Georgetown University
JSB received a BA from Brown University in 1962 in mathematics and physics and a PhD from the University of Michigan in 1970 in computer and communication sciences. His seven honorary degrees include: May 2000, Brown University, Doctor of Science Degree; July 2001, London Business School, Honorary Doctor of Science in Economics; May 2004, Claremont Graduate University, Honorary Doctor of Humane Letters; May 2005, University of Michigan, Honorary Doctor of Science Degree, and May 2009, North Carolina State University, Honorary Doctor of Science Degree, May 2011, Illinois Institute of Technology, Honorary Doctor of Design; July 2013, Singapore Management University, Doctor of Information Systems.

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John Graves
09/14/2010 2:00pm EDT

Interesting to put this side-by-side with Sugata Mitra’s child-driven education TED talk

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Kyle Kuczun
09/08/2010 7:10am EDT

Great presentation! John’s talk reminded me of my days attending CHI

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