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City of Santa Cruz Offers Blueprint for Solving CA Budget Crisis with Social Media

Government as a Process
Location: Room 146 Level:
Average rating: ****.
(4.12, 8 ratings)

While the City of Santa Cruz, CA, is best known for its surfing and the beach boardwalk, the City is quickly becoming known for its interactive social media strategy for engaging residents in resolving the City’s budget crisis.

Santa Cruz officials realized that it couldn’t wait 12 or 24 months for community forums and elections; decisions needed to be made immediately with the help of its residents. As a result, the City just launched a special community feedback portal at which gives residents an opportunity to offer City leadership constructive suggestions to the City’s fiscal problems.

In this session, Peter Koht, economic development coordinator, will discuss the City’s social media strategy and best practices for other cities looking to use the technology. He will also provide insights to Web 2.0 vendors on the type of issues that local governments are dealing with and the technology they need to address these issues.

Photo of Peter Koht

Peter Koht

City of Santa Cruz

Peter Koht is the economic development coordinator at the City of Santa Cruz. Prior to this, he headed the Arts Commission at the City of Santa Cruz, was an account manager at Good Times Santa Cruz and taught at San Francisco State University and University of California, Santa Cruz. Peter currently serves on the board of Santa Cruz Next and Central Coast Public Radio.

Comments on this page are now closed.


Bernice Butler
09/10/2009 11:19am EDT

Where Can I get a copy of the powerpoint to share with our agency leadership?

Picture of Peter Koht
Peter Koht
09/08/2009 6:45am EDT

Thanks so much! Drop me a line if you have any questions.

Picture of Danielle Jenkins
Danielle Jenkins
09/08/2009 5:52am EDT

Great presentation! I’ll have to look into UserVoice.

Schedule views

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  • Jive Software
  • Microsoft
  • Google
  • Siteworx
  • Government Executive Media Group
  • Nextgov
  • Anita Borg Institute
  • The Electronic Frontier Foundation (EFF)
  • Express
  • Fedscoop
  • Mozes
  • Open Source for America
  • Social Media Today
  • The Washington Post
  • Who Runs Gov

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