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How the Military Health System uses Integrated Social Media Channels to Better Connect and Engage with its Stakeholders

Government as a Protector
Location: Room 146 Level:
Average rating: ****.
(4.40, 5 ratings)

Americans are increasingly turning to the Internet to find health information and connect with people who share similar conditions. In addition, government agencies and departments are using social media to collaborate, increase transparency, and respond to health crises. To better serve military service members and their families, the MHS is engaging stakeholders through a variety of integrated social media platforms and techniques including blog monitoring, podcasts, social networking, social bookmarking, video & photo sharing, blogger outreach, blogs, microblogging, RSS, and content sharing to facilitate dialogue and increase awareness around health promotion and disease prevention. This presentation will highlight the social media best practices used as well as the successes and the challenges the System faces, both internal and external.

Photo of Donald Jones

Donald Jones

Booz Allen Hamilton

Donald Jones is a senior consultant and “social technologist” at Booz Allen Hamilton currently supporting the Military Health System Office of Health Affairs through web strategy and social media. Mr. Jones has also developed social media solutions for the Federal Aviation Administration Air Traffic Organization (ATO) Leading Edge 2.0 initiative, intended to foster leadership development, open communication, and improved onboarding within the ATO. Prior to joining Booz Allen, Mr. Jones guided design, web and information technology strategies at the Georgetown University Health Policy Institute. Mr. Jones received a Masters of Arts in Communication, Culture and Technology from Georgetown University, where he focused on issues of identity within the virtual world Second Life.

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  • Jive Software
  • Microsoft
  • Google
  • Siteworx
  • Government Executive Media Group
  • Nextgov
  • Anita Borg Institute
  • The Electronic Frontier Foundation (EFF)
  • Express
  • Fedscoop
  • Mozes
  • Open Source for America
  • Social Media Today
  • The Washington Post
  • Who Runs Gov

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