Jason Pamental

Jason Pamental
Lead UX Strategist, Fresh Tilled Soil

Website | @jpamental

Jason Pamental is the Lead UX Strategist at Fresh Tilled Soil, author of Responsive Typography from O’Reilly, overall web & typography nerd who specializes in being a generalist. He’s worked on the web since 1994 in a range of capacities, having led creative and technical efforts for major universities, NFL and America’s Cup teams, Fortune 25 corporations and others. He also teachers workshops on Responsive Web Design and Typography, speaks about design at conferences around the world (or pretty much anywhere people will listen), and follows @aProperCollie around Turner Reservoir in the morning, posting photos on Instagram.


9:00am–10:30am Monday, 04/20/2015
Interface and experience design
Location: Salon 12/13/14/15
Jason Pamental (Fresh Tilled Soil)
Average rating: ***..
(3.61, 18 ratings)
Typography is the single most present element of your design when screen size changes, and has the greatest influence on readability and retention. Learn how to use web fonts to amplify the message and voice of your design without sacrificing performance, how to scale your typography based on screen size, and how little details layered together make a good experience become a great one. Read more.
10:45am–11:15am Wednesday, 04/22/2015
Location: Community Lounge
Eric Meyer (Complex Spiral Consulting), Brian Holt (Microsoft), Jason Pamental (Fresh Tilled Soil)
Office Hours gives you a chance to meet face-to-face with some of our speakers in a small group setting to discuss the speaker’s area of expertise, give feedback about their sessions, or ask questions. Office Hours take place in the Community Lounge. Read more.