Empathetic experiences

James Rosen (Fastly)
5:15pm–5:45pm Wednesday, 04/22/2015
Interface and experience design
Location: Salon 1/2
Average rating: ****.
(4.50, 2 ratings)

Building a working product takes engineering talent.

Making it look and feel nice takes an aesthetic sense and an eye for detail. Many people hear “User Experience” and focus on UI design. While small bugs can hurt a brand and small delights can help it, they don’t determine whether the user is successful or frustrated.

To make the product truly pleasant to use takes empathy and a deep understanding of the users. User experience work starts well before the code hits version control and lasts well past delivering working software to production. Yet if you’re willing to dedicate the time and energy, you’ll come away with a product your team is proud of and your customers love.

This talk will cover:

  • pitfalls in user-experience design, including over-long sign-up forms and hidden navigation
  • examples of using UX design to guide users to make the right decisions
  • how empathy for the user makes the difference
  • techniques to better understand your users
  • questions to ask yourself when building interfaces

James Rosen


James is the lead user experience engineer at Fastly. Previously at Zendesk, his interests include classical music, Italian food, and punctuation.