In 2018, it’s safe to say that we can finally recognize that performance impacts the user experience. We’ve seen the studies and understand the impact on revenue. Some of us even rely on analysis to prioritize the features we build and areas we optimize. But do we truly understand performance? Do you need to be an engineer to discuss the merits of highly performing applications?
Historically, that answer has been yes. As much as performance has become a mainstream discussion, the concepts around measurement have generally remained highly technical and hard to relate back to what we truly care about: the user experience. In 2018, that is all about to change. With a fresh focus on measuring user perceived performance, we can now create a productive dialogue that puts us in the shoes of the user. The real user. The one deciding whether to buy something, abandon your site, or even express their rage through a series of desperate clicks followed by an outburst on Twitter.
Cliff Crocker discusses best practices for measuring what matters and applying an understandable methodology that achieves what we are all after: happier users.
This session is sponsored by Akamai.
Cliff Crocker is a product line director at Akamai Technologies, where he spends his time building product strategy for performance analytics. Previously, he was vice president of product at SOASTA and engineering leader for the performance, reliability, and site analytics initiatives at @WalmartLabs. Cliff is an active contributor in the web performance community, evangelizing the importance of speed as it relates to user behavior and ultimately business ROI. In his spare time, he enjoys skiing in the mountains of Colorado, where he resides with his wife and two boys.
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