Building a Better Web
June 11–12, 2018: Training
June 12–14, 2018: Tutorials & Conference
San Jose, CA

Unintended Consequences

Kim Crayton (Kim Crayton LLC)
9:00am–9:40am Thursday, June 14, 2018
Business of web
Location: 210 C/G Level: Non-technical
Secondary topics:  Best practice, Beyond Code Track: The Business Side of the Web, Case study

Who is this presentation for?

Anyone tasked with operationalizing organizational and community goals

Prerequisite knowledge

An interest in building more inclusive and diverse organizations and communities

What you'll learn

Step 1 Imagine - Imagine the ideal client/customer experience and write it down in detail Step 2 Define: Identify your Core Values (You can’t manage what you can’t measure) - Define the indictors that you will need to let you know that clients/customers are having the ideal experience - what does it look like - Defining core values Step 3 Apply - Apply measurements to indicators. - “We must reach this benchmark to day that this is a success.” - Measuring core values Step 4 Test - Test the indicators with clients/customers Step 5 Evaluate - Evaluate measurements to determine if benchmarks were met. - If so, why? - If not, why? - Use knowledge gain from testing to refine the process - Iterate!


“You cannot manage what you cannot measure.”

Building a successful business requires more than just understanding customer discovery, go-to-market strategies, legal issues, and raising capital. Successful businesses are built on foundations that enable leaders to turn information into knowledge in order to scale, evolve, and recover. This foundation requires entrepreneurs to understand and implement strategies in Process Management, Organizational Culture for Competitive Advantage, and Crisis Management.

Going from product/service focused to business model focused takes time and intentional effort but is necessary in order to innovate, differentiate, and compete in today’s economic climate. Also, building better businesses and communities is a proactive approach to addressing inclusion, diversity, and safe spaces in tech.

Photo of Kim Crayton

Kim Crayton

Kim Crayton LLC

Kim is a business coach, a proud multipotentialite and advocate for diversity, inclusion, and safe spaces in tech. She is also currently pursuing a Doctor’s of Business Administration – Technology Entrepreneurship.

She has years of experience working with learners of all ages, skill level, and abilities and is now using her knowledge to develop technical people, ideas, organizations, and communities. She is known for her skills as a problem solver and strategy developer. She possesses a unique ability of being able to see the BIG picture while still managing the details.

Whether in the role of strategist, educator, consultant, writer, public speaker, mentor, trainer or curriculum designer, Kim is always in search of innovative approaches that enable individuals, organizations, and communities to intentionally and skillfully create environments which support the sharing of common attitudes, interests, and goals in order to build more innovative and profitable businesses while growing a more inclusive and diverse technology community.

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