“You cannot manage what you cannot measure.”—Bill Hewlett
Building a successful business requires more than just understanding customer discovery, go-to-market strategies, legal issues, and raising capital. Successful businesses are built on foundations that enable leaders to turn information into knowledge in order to scale, evolve, and recover. This foundation requires entrepreneurs to understand and implement strategies in process management, organizational culture for competitive advantage, and crisis management.
Kim Crayton explains how to reduce exclusionary practices in your organizations and communities, using a five-step process. Going from product/service focused to business model focused takes time and intentional effort but is necessary in order to innovate, differentiate, and compete in today’s economic climate. Also, building better businesses and communities is a proactive approach to addressing inclusion, diversity, and safe spaces in tech.
Step 1: Imagine—Imagine the ideal client or customer experience and write it down in detail
Step 2: Define—Identify your core values and define the indictors that will let you know that clients and customers are having the ideal experience
Step 3: Apply—Apply measurements to indicators
Step 4: Test—Test the indicators with clients and customers
Step 5: Evaluate—Evaluate measurements to determine if benchmarks were met
Kim Crayton is a business coach, a proud multipotentialite, and advocate for diversity, inclusion, and safe spaces in tech. Kim has years of experience working with learners of all ages, skill levels, and abilities and is now using her knowledge to develop technical people, ideas, organizations, and communities. She is known as a problem solver and strategy developer and possesses a unique ability to see the big picture while still managing the details. Whether in the role of strategist, educator, consultant, writer, public speaker, mentor, trainer, or curriculum designer, Kim is always in search of innovative approaches that enable individuals, organizations, and communities to intentionally and skillfully create environments that support the sharing of common attitudes, interests, and goals in order to build more innovative and profitable businesses while growing a more inclusive and diverse technology community. She is currently pursuing a PhD in business administration with a focus on technology entrepreneurship.
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