Building a Better Web
June 11–12, 2018: Training
June 12–14, 2018: Tutorials & Conference
San Jose, CA

Building Software For Blue-Collar Users

Wade Minter (Custom Communications, Inc.)
4:25pm–5:05pm Wednesday, June 13, 2018
Business of web
Location: 210 C/G Level: Beginner
Secondary topics:  Beyond Code Track: The Business Side of the Web, Case study

Who is this presentation for?

Web developer, mobile developer, designer

Prerequisite knowledge

A knowledge of general software development best practices, and a curiosity for how building internal tools differs from building external tools.

What you'll learn

That there's more to tech than mass-market consumer software, that the less tech-savvy among us deserves good software, and the rewards that come with creating software for a smaller user base.


To read the tech press, one might think that the only way to build valuable technology is target high-income, tech-savvy consumers. If your users have the iPhone X, a high-end laptop, and money to burn, there are numerous best practices, tech guides, and investors ready to help.

But what about when your users are blue-collar folks who spend their days on the road, connecting to your site via their Android phones from someone’s driveway, and their paycheck depends on how quickly and accurately they can use your software? Or the people in an office reconciling data between two different providers, and for whom bugs and inefficiencies are the difference between an 8-hour and 12-hour day.

In this session, a technology leader who spent most of their career in consumer SaaS talks about making the move to building internal tools for a much different type of user, the rewards of being able to shake hands with every user of your product, and how thinking about the needs of this user base has opened their eyes to the joys of building things that make people’s lives easier.

Photo of Wade Minter

Wade Minter

Custom Communications, Inc.

H. Wade Minter is the Chief Technology Officer at Custom Communications in Raleigh, NC. He has been part of the founding team and CTO at TeamSnap, as well as the engineering lead at WeaveUp and Adwerx. He is also the public address announcer for the National Hockey League’s Carolina Hurricanes and the ring announcer for GOUGE Professional Wrestling. He leads a weird life.

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