Publishers that monetize via advertising are faced with a crisis: the rapid adoption of ad blocking is impacting earnings. Peter Blum explains where advertisers went wrong, how users responded (with ad blockers), the impact of ad blockers on publishers, and publisher responses—including subscriptions, soft and hard messaging, and even unblocking ads—with case studies for each approach.
Learn how to make your web pages react to the real world by leveraging web Bluetooth. Jen Looper explores using web Bluetooth in real-world scenarios, such as connecting to web beacons to enhance educational experiences. With web Bluetooth, the path to “walking up and using anything” promised by the physical web just got easier, more streamlined, and a lot more fun to use quickly.