Building a Better Web
June 19–20, 2017: Training
June 20–22, 2017: Tutorials & Conference
San Jose, CA
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Schedule: Monetization of the web sessions

9:50am–10:30am Thursday, June 22, 2017
Making money in an ecosystem of ad blockers
The Web Everywhere
 Location: 212 A/B
Peter Blum (Instart Logic)
Average rating: *****
(5.00, 1 rating)
Publishers that monetize via advertising are faced with a crisis: the rapid adoption of ad blocking is impacting earnings. Peter Blum explains where advertisers went wrong, how users responded (with ad blockers), the impact of ad blockers on publishers, and publisher responses—including subscriptions, soft and hard messaging, and even unblocking ads—with case studies for each approach. Read more.