Publishers that monetize via advertising are faced with a crisis: the rapid adoption of ad blocking is impacting earnings. Peter Blum explains where advertisers went wrong, how users responded (with ad blockers), the impact of ad blockers on publishers, and publisher responses—including subscriptions, soft and hard messaging, and even unblocking ads—with case studies for each approach.
Peter Blum is the vice president of product management at Instart Logic. Previously, he was the senior director of product management and marketing at Citrix Systems on the XenClient product line. Prior to the XenSource acquisition by Citrix, Peter held product management and presales roles focusing on the XenServer virtualization platform at XenSource and a variety of other technical presales, consulting, and IT administrator roles.
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