There are compelling arguments why companies need to care about serving faster pages to their users. Countless studies have found an irrefutable connection between load times and key performance indicators, ranging from page views to revenue. Tammy Everts outlines research-based reasons why you need to care about web performance and what you can do to make your pages faster. By the end of the discussion, you’ll understand of why improving load times is critical to delivering better online experiences and how to identify and fix common performance leeches on your pages.
Tammy Everts is chief experience officer at SpeedCurve, where she helps companies understand how visitors use their websites, and a cochair of O’Reilly Fluent. Tammy has spent the past two decades studying how people use the web. Since 2009, she’s focused on the intersection between web performance, user experience, and business metrics. Her book, Time Is Money: The Business Value of Web Performance, from O’Reilly, is a distillation of much of this research. She also cocurates (with Tim Kadlec) WPO Stats, a collection of performance case studies.
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