The Web Platform
March 7–8, 2016: Training
March 8–10, 2016: Conference
San Francisco, CA

Impact and influence through typography

Jonathan Beebe (Ramsey Solutions)
2:15pm–2:45pm Wednesday, 03/09/2016
Average rating: ****.
(4.27, 11 ratings)

Typography pervades most facets of our modern lives. We can learn a lot from typography’s rich, colorful history as well as from the modern trends that effect every aspect of the design and development of digital products. Typography extends far beyond fonts and page layout. History, science, and information architecture offer a bounty of knowledge from which we can create compelling products that have tremendous impact and influence with our customers and users. Jonathan Beebe demonstrates the most effective uses of typography to influence users and explores the current set of problems designers must grapple with.

Jonathan covers the history of typography to explain what we can learn from ancient typographers, including what they can teach us about current typographic problems, and outlines the transition to the modern digital typography of our mobile, multidevice age. Along the way, he discusses the science of typography, illustrating early attempts at studying and quantifying typography and the evolution of the typeface. By the end of the presentation, you’ll understand how to apply these findings most effectively to your own work.

Photo of Jonathan Beebe

Jonathan Beebe

Ramsey Solutions

Jon Beebe is an iOS developer for EveryDollar on Dave Ramsey’s Digital Development team. His primary role is on the frontend of iOS, creating beautiful and compelling interfaces. He has a passion for typography, UX, and product design. Jon wakes up each day to experience the abundant life God intended, exceed his wife’s expectations, and build products that bring hope to their users.