With SaaS-based business models, where users pay by the month and can switch applications in a heartbeat, UX becomes paramount. This is intensified with mobile as users can quickly and easily try another app. You’ve got about 30 seconds for your users to understand how to use your app and get value from it. How do you do that? Not with a beautiful UX or “wow factor” but with a UX that works for and speaks to the user, understanding what they want when they want it. Philip Lew outlines key principles for the design and evaluation of usability, develops a methodology for continuous improvement of your UX, and teaches how to (and how not to) incorporate context into your UX.
Philip compares and contrasts usability and user experience before exploring design and evaluation methods you can use toward improving UX on both mobile and web platforms. To build a deeper understanding of how to improve your own app’s UX, Philip offers examples that illustrate the good, the bad, and the ugly. You’ll walk away understanding key mistakes that others have made and how to keep your users coming back with more than just colors and buttons.
Phil Lew leads XBOSoft’s direction and strategy as their CEO. Phil has 20 years’ experience working in various management and technical positions in software product development and product management, and he has helped hundreds of organizations assess the quality of their software, examine software quality processes, and set forth measurement plans so that they can consistently improve software quality using systematic methods.
Phil received his BS and master of engineering degrees in operations research from Cornell University and his PhD from Beihang University. His PhD research in software quality and usability resulted in several IEEE and ACM journal publications, and he has been published in various trade journals as well. His current postdoctorate research focuses on user-experience measurement frameworks and software learnability. Phil has presented at several conferences including Software Test Professionals 2012 and the International Conference of Web Engineering on web application usability, user experience, and quality evaluation.
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