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Tarikh Korula

Tarikh Korula
Founding Partner, Uncommon Projects

Website | @tarikh

Tarikh Korula and Josh Rooke-ley are founding partners of Uncommon Projects, a New York based hardware and software design studio. Uncommon’s work includes product development and interactive marketing campaigns. Recent clients have included Yahoo, Hopelab and Panasonic. Tarikh holds a Masters in Interactive Telecommunications from NYU and has written for award winning publications including Punk Planet and Make Magazine. In 2002, he received a grant from the Media Alliance’s Independent Radio and Sound Art Fellowship and his sound work has been exhibited in Japan, France, China and at the New Museum in New York.


Uncommon Projects was tapped to create 20 very special bikes to promote Yahoo!'s Purple campaign. The bikes needed to automatically take photos while being ridden. But they also needed to geotag each photo, upload it to Flickr in real time, work domestically and internationally, weather the elements, survive city riding, and last for weeks on a charge.
  • Sun Microsystems
  • Yahoo! Inc.
  • IEEE
  • Make magazine
  • Orange Labs