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William E. Lowell

William E. Lowell
Founder and President, Business Development Directives

Bill Lowell is Founder and President of Business Development Directives (BDD), a nationally recognized, research-driven marketing and management consulting firm. With more than 20 years of experience working with some of the world’s leading technology organizations, Bill has authored more than 50 incisive articles on research, marketing and business, and facilitated more than 1,500 interactive presentations. He is also the author of the book titled “Focus Groups Made Simple.”


Products and Services
Location: Valley Room Level: Novice
William E. Lowell (Business Development Directives), Colleen Crary (IEEE Standards Association)
In this highly interactive and energetic workshop, participants will learn from each other, joining technology experts and IEEE-SA ProductNEXT presenters in shaping the future of technology standards. We want to hear from you. How could today’s standards be improved for emerging technologies? Do standards restrict or slow new technology processes? Read more.
  • Sun Microsystems
  • Yahoo! Inc.
  • IEEE
  • Make magazine
  • Orange Labs