News and Coverage

About ETech

Experience ETech | Who Should Attend | ETech Kudos | Program Committee

ETech: Ideas That Matter

ETech, the O'Reilly Emerging Technology Conference, is O'Reilly Media's flagship "O'Reilly Radar" event. ETech gathers together the world's most interesting people to bring to light the important and disruptive innovations that we see on the horizon, rather than the ones that have already arrived. ETech hones in on what's going to be making a difference not this year, or maybe even next year, but around the corner as the market digests the next wave of hacker-led surprises.

Since 2002, ETech has put onstage the blue sky innovation, from thought leaders finding ways to solve the world's ills to hackers modding, breaking, and building for the fun of it, from P2P and swarm intelligence to social software and collective intelligence. Radical and unknown at the time, today many of the ideas first seen at ETech are on the tongues of investors and business pundits--and in the hands of consumers, fundamentally changing the way we live, work, and play.
Read more about Why ETech Is O'Reilly's Most Important Conference

Experience ETech

  • Plenary sessions alternate between rapid-fire high-order bits and blue-sky views from visionaries.
  • Keynotes illuminate the big picture behind emerging technology stories.
  • Focused breakout sessions translate technology into real-world ideas.
  • In-depth tutorials explore the underlying technology that powers innovations.
  • Events, extra-curricular activities, and the lively "hallway track" foster unexpected encounters.
  • The Exhibit Hall brings you up close with the people and products shaping the future of technology.

Who Should Attend

  • Technologists
  • CxOs and IT managers
  • Hackers and grassroots developers
  • Researchers and academics
  • Thought leaders
  • Business managers and strategists
  • Artists and fringe technologists
  • Entrepreneurs
  • Business developers and venture capitalists
  • Representatives from companies and organizations tracking emerging technologies
  • City planners
  • Medical researchers & professionals
  • Life science professionals
  • City officials and managers

ETech 2008 brought together representatives from companies and organizations like: Accenture, Adobe, Adaptive Blue, Amazon Web Services, Belkin, Boing Boing TV, Bungee Labs, Carnegie Mellon University, Cisco, CNET, Creative Commons, Critical Mass, Deloitte & Touche, LLC, Disney, Eden Prairie Schools, Electronic Frontier Foundation, Evernote Corporation, Follett Digital Resources, Flickr/Yahoo!, Food Hacking, FortiusOne, Frog Design, Inc., GameLayers, Google, Government of Canada, Guardian News and Media, Hewlett-Packard, Hitachi, Ltd., IBM, Integrated Fuse, LLC, Intel, Intuit, Inc., Jaduka, Kavi Corporation, Knowledge Works Foundation, KT Hitel, Linspire, Inc., Magmic Games, Microsoft, MOO Print Ltd, Chicago Museum of Science & Industry, National Education Association, MySQL, Morgan Stanley, Moving Talking Pictures, Nature Publishing Group, NHN Corporation, New York University, Nokia, Pfizer, Inc., Qualcomm, Rebellion, SAIC, Samsung, SK Telecom, Social Technologies, Socialtext, Inc., Stamen Design, Sun Microsystems, TechWeb, Tribal DDB, University of California, University of Chicago, Walt Disney Internet Group, Wesabe, Wired Magazine, Yahoo!

ETech 2008 sponsors and exhibitors included: Sun Microsystems, Adobe, Amazon Web Services, The Walt Disney Internet Group, Google, Inc., O'Reilly: Make, Yahoo!, AdaptiveBlue, Jaduka, The Free Software Foundation, Freespire, The Electronic Frontier Foundation

ETech Kudos

"O’Reilly’s Emerging Technology Conference (ETech) has become an epicenter for many of the memes and movements that are molding the high-tech sector today." —Lee H. Goldberg, VentureBeat

"The 2009 Emerging Technology Conference offered an incredible opportunity to catch some of the cutting edge ideas that are shaping the way we look at the world." —Mike Chino, Inhabitat

"It was a fantastic conference." —Jeremy Faludi,

"Mind: blown. Future: amazing." —Chris Arkenberg

"Thank you for putting on such a consistently kick-ass event, year after year." —Danny Burkes, via Twitter

"If you're an artist who wants to implement the next wave of RFID for your installation or you're simply a project manager who wants to stay ahead of the curve in your industry, ETech is the bizarre bazaar you need to infiltrate." —Gary Singh, Silicon Alleys

"For my money, the best event out there to get a real sense of where the tech world is going is O'Reilly's ETech event...I go to connect to the people who I know will be changing my world, sometime in the not so distant future. It's just really, really good." —John Battelle, Federated Media

"O'Reilly's Emerging Technology Conference is my favorite geek confab of the year. The presenters aren't usually celebrity types but just supersmart nrrrds making fascinating tech and thinking about the impact of innovation on our lives." —David Pescovitz, Boingboing

"Want to have a look at the future? ETech is where you can chat with the visionaries, leaders, and entrepreneurs cranking out the building blocks of the future, using—well, usually whatever spare parts they could find in their garage." —Ed Boyden, Professor, MIT Media Lab and departments of Biological Engineering and Brain and Cognitive Sciences

"ETech is a mental battery charge that will last all year." —Chris Anderson, Editor-in-Chief, Wired Magazine

"ETech is where you see the latest and greatest, as well as newest, discoveries. My first attendance will not be my last." —Timothy Ferriss, blogger and author of #1 NY Times bestseller The 4-Hour Workweek

"Every ETech is a chance to peer into the future. Speakers use it as a chance to show off their newest ideas. knowing that it's a challenging and engaging audience, including some of the smartest minds in the technology world. It's hard to think of a conference that's more fun as a presenter or a participant." —Ethan Zukerman, Berkman Center for Internet and Society

"Amazing ideas are born at ETech, where the term "life hacks" was coined in 2004. Without ETech, I'd be out of a job!" —Gina Trapani, Lifehacker

"ETech is packed full of people who are searching way out ahead of the frontier, and are smart enough to explain what they're finding to the rest of us. It's like an explorer's club for inquiring geeks." —Alex Nikolai Steffen, Executive Editor,

"...the best conference around for hearing what is on the cutting edge, rather than just what the mainstream press are calling hot." —Mike Walsh

" enlightening look into what cutting edge techniques and concepts companies are using..." —Andrew Turner, High Earth Orbit

"...many of today's big Web trends have appeared first at past ETechs." —Victoria Barret, Forbes

"If you want to see the seeds of the future, check out what people with spiky hair and multicolored eyeglasses are doing...the undercurrent here is that exceptions might be the next norm." —Victoria Barret, Forbes

"The O'Reilly ETech conference is famed for forward, blue-skies thinking...on the conference circuit, geniuses are everywhere you look-daring to think what only a couple of years ago was quite unthinkable." —Andrew Orlowski, The Register

Program Committee

Program Chair

Brady ForrestBrady Forrest
Brady Forrest is Chair for O'Reilly's Where 2.0 and Emerging Technology conferences. Additionally, he co-Chairs Web 2.0 Expo in San Francisco, Berlin and NYC. Brady writes for O'Reilly Radar tracking changes in technology. He previously worked at Microsoft on Live Search (he came to Microsoft when it acquired MongoMusic). Brady lives in Seattle, where he builds cars for Burning Man and runs Ignite. You can track his web travels at Truffle Honey.

Committee Members

Timo HannayTimo Hannay
Timo Hannay is Publishing Director, at the Nature Publishing Group, publishers of Nature and over seventy other scientific journals, plus numerous online resources for scientists and those interested in science. One of his areas of responsibility is new online initiatives in social software, databases and audio-visual content. Timo trained as a neurophysiologist at the University of Oxford and worked as a journalist (The Economist, Nature Medicine) and a management consultant (McKinsey & Co.) before becoming a publisher. He lived in Japan for over five years and retains a strong interest in, and connections with, the country.

Natalie Jeremijenko
Natalie Jeremijenko - NYU professor, hacker, creator of the first ubicomp project. Check out her recent work at

Matt JonesMatt Jones
Matt Jones - London. Design, strategy, ubicomp, & coincidences. Most likely you use his latest creation Dopplr. Read him at

Kati LondonKati London
Kati London is Vice President at Area/Code, which creates cross-media games and entertainment. London designs and develops opportunities for interacting with others – whether that be for people and plants, residents of Gaza City and Tel-Aviv or gamers playing tag with tiger sharks in the Great Barrier Reef. Her collaborative projects have been featured in the Museum of Science & Industry, the Dutch Electronic Arts Festival and the Design Museum of London. She frequently speaks on digital/physical hybridization. At Area/Code, London works with clients that include the BBC, the Carnegie Institute/Girls Math and Science Project, Disney Imagineering, the United Kingdom’s Department for Transport, Nike, Discovery Channel, CBS, MTV and the Peter G. Peterson Foundation

Annalee NewitzAnnalee Newitz
Annalee Newitz -, if you aren't reading it then maybe ETech isn't the right conference for you ;-)

David PescovitzDavid Pescovitz
David Pescovitz - researcher, maker, futurist, blogger, father. so many titles. Follow him on

Nat TorkingtonNat Torkington
Nat Torkington lives and works in New Zealand where he consults on open source and startup strategies, writes for O'Reilly Radar. He is also a former co-chair of the Open Source Convention (OSCON).

Mike WalshMike Walsh
Mike Walsh - a Hong Kong resident, media thinker. Read him at

Matt WebbMatt Webb
Matt Webb - London, brilliant designer. His latest work is the Olinda.

  • Sun Microsystems
  • Yahoo! Inc.
  • IEEE
  • Make magazine
  • Orange Labs