Context Hacking: Some Examples of How to Mess with Art, the Media System, Law and the Market

Location: Marina Ballroom F Level: Novice

The term “context hacking”—like its older mimetic sibling “communication guerrilla”—refers to unconventional forms of communication and/or intervention in more conventional processes of communication. Context hacking is a specific style of political action drawing from a watchful view of the paradoxes and absurdities of power, turning these into the starting point for interventions by playing with representations and identities, with alienation and over-identification.

Johannes Grenzfurthner will present some projects by monochrom, a worldwide operating collective from Vienna dealing with technology, art, and philosophy that was founded in 1993. The group specializes in an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, and political activism. Their mission is conducted everywhere, but first and foremost “in culture-archaeological digs into the seats (and pockets) of ideology and entertainment.”

Tags: digital art practice, subverting communication processes, cultural subversion, viral communication, creativity.

Photo of Johannes Grenzfurthner

Johannes Grenzfurthner

monochrom, and University of Applied Sciences Graz

Johannes Grenzfurthner is artist, writer, curator, director.

He holds a professorship for art theory and art practice at the University of Applied Sciences, Graz, Austria.

Grenzfurthner is the founder of monochrom, an internationally acting art and theory group. Most of his artistic output is labeled as “monochrom.”

He has attended many international symposia and conferences, published numerous essay and articles on contemporary art, science, and philosophy. He writes for various online/print magazines and radio stations.

Grenzfurthner is head of the “Arse Elektronika” festival in San Francisco (2007-) and co-host of “Roboexotica” (Festival for Cocktail-Robotics) in Vienna (2002-). He also wrote and directed a couple of theater plays, mainly at Volkstheater, Vienna.

Recurring topics in Grenzfurthner’s artistic and textual work are: contemporary art, activism, performance, humor, philosophy, postmodernism, media theory, cultural studies, popular culture studies, science fiction, and the debate about copyright.


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