Build resilient systems at scale
May 27–29, 2015 • Santa Clara, CA

iot conference sessions

1:55pm–2:10pm Wednesday, 05/27/2015
Vanessa Meyer (Load Impact)
Slides:   1-PDF 
While many see APIs as just a technical concept, they obviously lack appreciation for the rising strategic business significance of APIs. APIs allow companies to grow at unprecedented rates, and help many to expand into new markets. From a business perspective, APIs are a new tool in the product marketer's toolbox. That may mean developers will increasingly take orders from marketing.