Build resilient systems at scale
May 27–29, 2015 • Santa Clara, CA

business conference sessions

11:50am–12:30pm Thursday, 05/28/2015
Ross Clanton (Target), Heather Mickman (Target)
Slides:   external link
Target has been focused on (re)building an engineering culture for over a year. One of the most important components has been a focus on a DevOps transformation. This talk will reflect on our learnings over the past year, and approaches we are experimenting with moving forward. We will share tips and insights on driving this kind of change in a large traditional IT organization.
1:55pm–2:10pm Wednesday, 05/27/2015
Vanessa Meyer (Load Impact)
Slides:   1-PDF 
While many see APIs as just a technical concept, they obviously lack appreciation for the rising strategic business significance of APIs. APIs allow companies to grow at unprecedented rates, and help many to expand into new markets. From a business perspective, APIs are a new tool in the product marketer's toolbox. That may mean developers will increasingly take orders from marketing.
2:15pm–2:35pm Wednesday, 05/27/2015
Jon Correll (Conversion Voodoo / VoodooAlerts / Maxly)
Slides:   1-PPTX 
CRO (Conversion rate optimization) is no longer just a front end UI buzzword, yet most companies are still failing to bridge the gap between tech and marketing teams to provide the user with the best end-to-end experience. Learn how to break down the walls between your teams and bring a culture of optimization to your entire business.
3:50pm–4:10pm Wednesday, 05/27/2015
Alastair Simpson (Atlassian)
Slides:   1-BIN    external link
Combine growth hacking, user research, data analytics, and A/B testing at scale to quickly optimize customer and prospect experiences. No need to wait for development teams or interrupt their schedules. Empowered by data, growth teams can make early assumptions about customer needs, build minimum viable experiences, and then run usability and growth experiments to validate those assumptions.
3:30pm–5:00pm Wednesday, 05/27/2015
Colin Bendell (Cloudinary)
You probably feel at times that it is more probable that a black hole will wander into your datacenter than for you to get funding to improve the performance of your application. This workshop will show you the tricks to financially model the impact of performance. Use these tools to convince the business that improving performance not only drives revenue, it also reduces operational costs.
1:35pm–1:55pm Wednesday, 05/27/2015
Sheldon Monteiro (SapientNitro)
Slides:   1-PDF 
Marketing and IT need each other, and in successful organizations, a hybrid technologist is “minding the gap.” We will decode the DNA of the marketing technologist - an activist engineer - part creative, part marketer, part ad-woman, solid technologist, with visionary leadership and influence skills, who drives change at the intersection of story and technology.
2:40pm–3:20pm Friday, 05/29/2015
Buddy Brewer (SOASTA)
In order to get what we want as performance experts, sometimes we have to see things from someone else's perspective. In this talk we will explore ways to use performance data to motivate diverse teams to care about speed.
11:20am–11:40am Wednesday, 05/27/2015
Norm Warren (Ancestry Inc), Jeremy Johnson (
Slides:   1-PDF 
Influencing a developer-centric company to care more about site performance is not a small task. We will walk through successful approaches to performance monitoring at These include collecting internal SLA statistics and implementing a grading system that focuses on the top 30 pages while correlating with business data.
2:35pm–2:55pm Wednesday, 05/27/2015
Benny Wong (Timehop)
Slides:   1-PDF 
You've read everything on Hacker News. You've deployed a bunch of apps on Heroku. You've signed up for as many stats and APM services as you know of. You have everything you need to scale if your startup blows up, right? In this talk, we'll walk through some of the lessons we've learned the hard way growing 13x over the past 9 months.
1:45pm–2:25pm Friday, 05/29/2015
Adam Auerbach (Capital One)
In a highly integrated environment with agile teams having many dependencies, Capital One had the typical rigorous release and change management process you would expect at a large national bank. Through the adoption of DevOps and other “shift left” enablers, Capital One was able to automate these processes and quality gates, to enable release-on-demand and eventually continuous delivery.
10:05am–10:25am Wednesday, 05/27/2015
Mehdi Daoudi (Catchpoint)
Slides:   1-PPTX 
DevOps is so much more than just a cost center – it’s a valuable initiative that, if executed properly, can greatly increase a business’s bottom line. Join Mehdi Daoudi, CEO and co-founder of Catchpoint Systems, to learn how you can enhance your IT and DevOps departments, thus maximizing efficiency and saving the most valuable resource of all: TIME.
4:10pm–4:50pm Thursday, 05/28/2015
Mandi Walls (Chef)
Slides:   1-ZIP 
This follow up to my 2012 Velocity talk, “Challenges to Cultural Change,” will examine a number of common themes presenting in technology organizations of varying size. These pathologies exhibit strengths and weaknesses around tasks, behaviors, and treatment of personnel that affect the day-to-day running, and long-term success, of IT projects.
9:45am–10:05am Wednesday, 05/27/2015
J. Paul Reed (Release Engineering Approaches)
The DevOps explosion has viscerally illustrated the need to move toward leaner, more nimble, real-time business operations. But change doesn't happen overnight and will fail without support from the entire organization.
11:50am–12:30pm Friday, 05/29/2015
John Feminella (Pivotal)
Slides:   1-PDF 
Knowing how to measure your technology and business operations is crucial for optimizing them, but it's nowhere near as important as knowing what metrics to look at in the first place. In this talk, we'll discuss how to pick metrics and associated visualizations that maximize your chances of making the right call for your business.
11:55am–12:15pm Wednesday, 05/27/2015
Gopal Brugalette (Nordstrom)
Slides:   1-PPTX 
Successful preparation for major traffic events requires a close partnership between Business, Product Management and Technology. In this talk we will explore how the different organizations across Nordstrom work together to prepare our site for its two major online events each year.
2:40pm–3:20pm Thursday, 05/28/2015
Andy Davies (NCC Group), Simon Hearne (NCC Group)
Slides:   1-ZIP    external link
We increasingly rely on third-party scripts to deliver business-critical features of our sites, but do we understand the impact they're having on our site's performance and our business? In this session we’ll share the insights we’ve gained from analysing the impact third-party scripts have on the performance of our customers' sites, the value they deliver, and how our clients manage them.
5:05pm–5:45pm Thursday, 05/28/2015
Aneel Lakhani (SignalFx)
Slides:   1-PDF 
Because we want to win. OODA - Observe, Orient, Decide, Act - is pop-tech-devOps-unicorn-buzzword-cargo-culting canon. But the idea is more interesting than the myth. It's not about moving fast faster fastest. It's about changing the game being played. It’s about shrinking the time to do some things so you can spend more time doing other things. It’s about the time we have and where we spend it.
4:10pm–4:30pm Wednesday, 05/27/2015
Rob Woolley (Solium)
Slides:   external link
How can a small and highly technical team help empower a business? Especially when that business is making the move to operate globally and grow its presence in new markets? By building trust between all teams as we pragmatically embrace DevOps principles.

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