Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA

Schedule: Technology, tools, and process sessions

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9:00am–12:30pm Monday, March 20, 2017
Location: California West
Level: Intermediate
James Kalbach  (MURAL)
Average rating: ***..
(3.92, 12 ratings)
James Kalbach discusses the principles of value alignment through diagrams, sharing examples and practical advice and offering guidance on mapping experiences as well as how to become grass-roots strategic players. Read more.
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1:30pm–5:00pm Monday, March 20, 2017
Location: California West
Level: Non-technical
Abi Jones (Google)
Average rating: ***..
(3.73, 11 ratings)
Storyboarding converts brainstorming sessions into a real product direction and, in turn, provides a vision that your team can return to throughout the design and development process. Abi Jones explains how to place product ideas in the context of user needs through storyboarding, as she walks you through refining product concepts and shares a variety of sketching techniques and product stories. Read more.
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11:20am–12:00pm Tuesday, March 21, 2017
Location: California West
Level: Beginner
Amy Vainieri (Taoti Creative), Courtney Clark (Forum One)
Average rating: ***..
(3.75, 4 ratings)
How did Forum One design and build a beautiful website for a service-based organization that had almost 30 unique pages in less than a year? Amy Vainieri and Courtney Clark explain how Forum One uses atomic design principles in its work and demonstrate how to make your website project more efficient, consistent, and scalable. Read more.
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1:15pm–1:55pm Tuesday, March 21, 2017
Location: Grand Ballroom
Level: Beginner
Cathy Pearl (Sensely)
Average rating: *****
(5.00, 4 ratings)
"Earl Grey, hot." We are closer than ever to the promised land of the Star Trek computer. There have been huge strides recently in the technology of speech recognition, but the new era of speech-enabled devices (such as those with Siri, Ok Google, or Amazon Alexa integration) is in its infancy. Cathy Pearl shares key design principles to help you design the best VUI possible. Read more.
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2:05pm–2:45pm Tuesday, March 21, 2017
Location: Grand Ballroom
Level: Beginner
Mark Wolfe (Slalom)
Average rating: ****.
(4.33, 3 ratings)
Many people begin a show or podcast on their computer, continue it on their handset, and finish the experience from their home. Unifying the experience across the connected ecosystem is essential to maintain engaged and loyal users. Mark Wolfe discusses designing the experience for streaming devices and the connected experience for the entire digital ecosystem. Read more.
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2:05pm–2:45pm Tuesday, March 21, 2017
Location: California West
Level: Beginner
Martin Charlier (Unmade)
Average rating: *****
(5.00, 1 rating)
Rapidly prototyping interactions spanning multiple devices, places, and interface types can be challenging. A little-used medium that can help is video: it can be used for both rapidly prototyping the experience of connected products as well as documenting it for development—without spending much time or money. Martin Charlier shares examples and shows you where to start. Read more.
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3:35pm–4:15pm Tuesday, March 21, 2017
Location: California East
Level: Intermediate
Kaaren Hanson (Medallia), Micah Alpern (Medallia), Sara Khoury (Google), Amanda Linden (Facebook), Catherine Courage (Google)
Average rating: ****.
(4.33, 3 ratings)
Startup design is radically different from design at established companies. Join in to hear how design leaders Catherine Courage (Google), Kaaren Hanson (Medallia), Sara Khoury (bebop), and Amanda Linden (Asana) moved from leadership positions at large corporations to roles at scrappy startups. If you’re thinking about joining a startup, this is the panel to attend. Read more.
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3:35pm–4:15pm Tuesday, March 21, 2017
Location: California West
Level: Non-technical
Patrick Hebron (New York University)
Average rating: **...
(2.67, 3 ratings)
Is it possible to simplify design tools without limiting their expressivity? Patrick Hebron investigates how recent advances in machine learning and artificial intelligence will enable a new generation of tools that help novice and expert designers alike develop deeply nuanced and original ideas without committing to a steep learning curve or ceding creative control to the machine. Read more.
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4:25pm–5:05pm Wednesday, March 22, 2017
Location: California East
Level: Intermediate
Rafi Ajl (Highway1)
Average rating: ****.
(4.00, 2 ratings)
Things don’t come into the world as fully formed awesome expressions: they are the result of a rigorous design process. Rafi Ajl shares lessons learned from 40 hardware teams who have gone through the Highway1 accelerator—enabling you to listen to people and the world around you and chase down the insights that differentiate the merely good from the truly great. Read more.