Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA

Schedule: Bridging design, technology, and business sessions

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9:00am–12:30pm Monday, March 20, 2017
Location: California East
Level: Intermediate
Peter  Merholz  (Snagajob), Kristin Skinner (Capital One)
Average rating: ****.
(4.20, 5 ratings)
As the move to establish in-house design teams accelerates, there's very little common wisdom on what makes for a successful design organization. Design requires not just process and methods but savvy with organizational and operational matters. Peter Merholz and Kristin Skinner shine a light on the unsung activities of actually running a design team, exploring what works and what doesn't. Read more.
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1:30pm–5:00pm Monday, March 20, 2017
Location: California East
Level: Beginner
Austin Beer (Huge)
Average rating: ***..
(3.33, 3 ratings)
Austin Beer demonstrates how applying design thinking to chatbots can help create more trustworthy experiences and allow you to quickly experiment with designing artificial intelligence. As you work in teams to design your own chatbots, you'll explore human-centered methods, ethical issues, design process, and the heart of conversation design in order to create revolutionary experiences. Read more.
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11:20am–12:00pm Tuesday, March 21, 2017
Location: California East
Level: Intermediate
Lane Goldstone (Brooklyn Copper Cookware)
Average rating: *****
(5.00, 1 rating)
The mindset, skills, and experience that make you a successful user experience designer can contribute to your success as an entrepreneur. Instead of working on a project defined by someone else, what would it be like to bring your own ideas to life? Lane Goldstone shares her journey from consultant to entrepreneur and explains how having a background in design impacts Brooklyn Copper Cookware. Read more.
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1:15pm–1:55pm Tuesday, March 21, 2017
Location: California East
Level: Intermediate
Jordan Shade (IBM)
Average rating: ****.
(4.67, 3 ratings)
Creating a culture around design thinking in any company requires education, evaluation, and iteration. IBM has educated and activated 10,000+ of its employees in design thinking. . .but how do you know if it's having an impact? Using IBM as a case study, Jordan Shade explains how to measure the adoption of this new way of working, including common blockers and essential enablers. Read more.
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2:05pm–2:45pm Tuesday, March 21, 2017
Location: California East
Level: Intermediate
Peter  Morville  (Semantic Studios)
Average rating: ***..
(3.14, 7 ratings)
In response to a manager’s question about how to plan products, Alan Kay famously remarked, “The best way to predict the future is to invent it.” His answer invokes a paradox at the heart of design: we can’t know the future, yet it’s what we design for. Peter Morville argues that to practice strategic design amid disruptive innovation, we must get better at planning. Read more.
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4:25pm–5:05pm Tuesday, March 21, 2017
Location: California East
Level: Intermediate
Lizzie Kumaria (Objective Subject), David Jalbert-Gagnier (Objective Subject)
Average rating: ****.
(4.00, 2 ratings)
Lizzie Kumaria and David Jalbert-Gagnier share how a digital project kickstarted a wider update of the City of Oakland’s communication materials. Showcasing the principle of "evolution, not revolution," which is so crucial in public sector design, Lizzie and David discuss four tests for better government visual identities. Read more.
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4:25pm–5:05pm Tuesday, March 21, 2017
Location: Grand Ballroom
Level: Intermediate
Darrin Caddes (Plantronics)
Average rating: ****.
(4.00, 1 rating)
Design is an increasingly important element in determining the success or failure of a wearable device. Darrin Caddes discusses the state of wearables today from a design and aesthetics perspective, covering societal drivers, motivating factors, UX trends, potential barriers for adoption, and core keys to success. Read more.
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11:20am–12:00pm Wednesday, March 22, 2017
Location: Georgian
Level: Non-technical
Eli Silva (Pivotal Labs), Molly Beyer (University of North Texas)
Average rating: ****.
(4.50, 2 ratings)
Who designs designers? Who designs design organizations? Is UX empathy only skin deep? Do you believe in a world where everyone matters? Eli Silva and Molly Beyer outline ways to design cultures that support design thinking, organizational growth, and diversity in the workplace. Join in to learn how to develop career paths for your team and discover tips for inclusivity in design workspaces. Read more.
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1:15pm–1:55pm Wednesday, March 22, 2017
Location: California West
Level: Non-technical
Tim Frick (Mightybytes, Inc.)
The internet is becoming the world’s largest source of CO2 emissions. 560,000 agencies around the world make daily design decisions on behalf of their clients, directly impacting internet sustainability. Tim Frick explains how to apply sustainability principles to the process of designing digital products and services, helping you make better decisions on behalf of people and the planet. Read more.
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1:15pm–1:55pm Wednesday, March 22, 2017
Location: Georgian
Level: Intermediate
Alastair Simpson (Atlassian)
Average rating: ****.
(4.75, 4 ratings)
Within four years, Atlassian's design team has increased from 6 designers to 126. Building and managing a design team of this size is one thing; integrating it into a traditionally engineering-led organization is another. Alastair Simpson shares how Atlassian has successfully embraced design as a first-class discipline and is transitioning from an engineering- to an experience-led company. Read more.
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1:15pm–1:55pm Wednesday, March 22, 2017
Location: California East
Level: Intermediate
Brandon  Schauer  (Adaptive Path at Capital One)
Average rating: ****.
(4.00, 3 ratings)
We map and measure customer journeys but often stumble at what should be done next to deliver great service experience atop complex systems and organizations. Brandon Schauer demonstrates that the paths forward are knowable and can be practiced with rigor if we understand and apply the soft—and sometimes hard—science of service design. Read more.
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2:05pm–2:45pm Wednesday, March 22, 2017
Location: Tower Salon A
Level: Non-technical
Noah Iliinsky (Amazon Web Services)
Average rating: ****.
(4.50, 2 ratings)
Noah Iliinsky offers a quick survey of 17 design approaches and conversations you've never heard of—or aren't using sufficiently—enabling you to find the right problems to solve and solve them well. . .or at least better than you can now. Read more.
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2:05pm–2:45pm Wednesday, March 22, 2017
Location: California West
Level: Beginner
Amanda Linden (Facebook)
Average rating: ***..
(3.80, 5 ratings)
The future of enterprise design is one where users have a strong connection with the brand of the products they are using. At the same time, future enterprise products will make you feel closer to your coworkers, even as teams become more distributed across the globe. Amanda Linden explains what your product team should prioritize and how to ensure your user experience investments are successful. Read more.
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3:35pm–4:15pm Wednesday, March 22, 2017
Location: California West
Level: Intermediate
Jay Trimble (NASA Ames Research Center)
Average rating: ***..
(3.00, 3 ratings)
Jay Trimble explains how design thinking was applied to user software for NASA's mission control systems and how NASA has been able to build a design-informed organization of stakeholders by mapping existing mental models from system engineering to design thinking. Read more.
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4:25pm–5:05pm Wednesday, March 22, 2017
Location: Tower Salon A
Level: Beginner
Julie Rodriguez (Sapient Global Markets)
Average rating: ****.
(4.67, 3 ratings)
Your data can be key to the success of your decisions and communications, but without proper data visualizations that provide context and accurate representation of the numbers, communications can be misguided. Julie Rodriguez draws upon examples from her book Visualizing Financial Data to show you how to turn your raw data into meaningful information. Read more.
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4:25pm–5:05pm Wednesday, March 22, 2017
Location: California West
Level: Non-technical
Daniel Soltis (Moving Brands)
Average rating: *....
(1.00, 2 ratings)
While branding is often viewed as graphic design, it is intertwined with user experience: a brand identity is a tool that practitioners use when designing a range of experiences. Daniel Soltis explains how attitudes, skills, and practices from UX design can inform brand design and, more generally, what it looks like to take lessons from one discipline and apply them to a new context. Read more.