Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA

Sessions

Tuesday, March 21

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11:20am–12:00pm Tuesday, March 21, 2017
Location: Grand Ballroom
Level: Intermediate
Mike Haley (Autodesk, Inc.)
Average rating: ****.
(4.22, 9 ratings)
Mike Haley explores how machine learning (aka artificial intelligence) is changing how designers build products and how people experience them—a transformation driven by advances in computer science that enable designers to remove barriers to creativity, making it easier and faster to create than ever before. Read more.
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11:20am–12:00pm Tuesday, March 21, 2017
Location: California East
Level: Intermediate
Lane Goldstone (Brooklyn Copper Cookware)
Average rating: *****
(5.00, 2 ratings)
The mindset, skills, and experience that make you a successful user experience designer can contribute to your success as an entrepreneur. Instead of working on a project defined by someone else, what would it be like to bring your own ideas to life? Lane Goldstone shares her journey from consultant to entrepreneur and explains how having a background in design impacts Brooklyn Copper Cookware. Read more.
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11:20am–12:00pm Tuesday, March 21, 2017
Location: California West
Level: Beginner
Amy Vainieri (Taoti Creative), Courtney Clark (Forum One)
Average rating: ***..
(3.75, 4 ratings)
How did Forum One design and build a beautiful website for a service-based organization that had almost 30 unique pages in less than a year? Amy Vainieri and Courtney Clark explain how Forum One uses atomic design principles in its work and demonstrate how to make your website project more efficient, consistent, and scalable. Read more.
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11:20am–12:00pm Tuesday, March 21, 2017
Location: Tower Salon A
Level: Beginner
Aarron Walter (InVision)
Average rating: ****.
(4.83, 12 ratings)
As the first designer hired at MailChimp, Aarron Walter founded the product design practice and scaled it as the company grew from just 6 employees to 550. The waters were at times difficult to navigate for him and his team. Aarron shares hard-learned lessons, guiding you around the obstacles that tripped him up and exposing the shortcuts that helped his team succeed. Read more.
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1:15pm–1:55pm Tuesday, March 21, 2017
Location: Grand Ballroom
Level: Beginner
Cathy Pearl (Sensely)
Average rating: *****
(5.00, 4 ratings)
"Earl Grey, hot." We are closer than ever to the promised land of the Star Trek computer. There have been huge strides recently in the technology of speech recognition, but the new era of speech-enabled devices (such as those with Siri, Ok Google, or Amazon Alexa integration) is in its infancy. Cathy Pearl shares key design principles to help you design the best VUI possible. Read more.
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1:15pm–1:55pm Tuesday, March 21, 2017
Location: California East
Level: Intermediate
Jordan Shade (IBM)
Average rating: ****.
(4.60, 5 ratings)
Creating a culture around design thinking in any company requires education, evaluation, and iteration. IBM has educated and activated 10,000+ of its employees in design thinking. . .but how do you know if it's having an impact? Using IBM as a case study, Jordan Shade explains how to measure the adoption of this new way of working, including common blockers and essential enablers. Read more.
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1:15pm–1:55pm Tuesday, March 21, 2017
Location: California West
Level: Beginner
Sarah Gold (Projects by IF)
Average rating: *****
(5.00, 2 ratings)
Companies use our data in thousands of ways but only ask permission to with one: getting us to click "agree" to a jargon-rich list of terms and conditions. It’s not good enough, and users know it. Sarah Gold discusses projects that offer new models of consent and explores how people respond when you give them more agency over the data they generate. Read more.
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1:15pm–1:55pm Tuesday, March 21, 2017
Location: Tower Salon A
Level: Beginner
Jenny Mullins (LearnUp Inc.)
Average rating: ****.
(4.00, 5 ratings)
Being the first designer is rewarding, but it’s hard. How do you convince leadership to invest in design? What roadblocks will you face, and how can you overcome them? Jenny Mullins shares helpful tips and practical advice to help any current or aspiring design leader pave the way for a strong design culture. Read more.
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1:15pm–1:55pm Tuesday, March 21, 2017
Location: Olympic Room
Tags: sponsored
Brian Russel Davis (Axiom88)
Average rating: ***..
(3.90, 10 ratings)
Brian Russel Davis shares a radical proposition: if we empower groups to understand design for themselves, we may be able to usher in a new era of UX curation, a space where groups design their own experiences without total dictation from designers and where designers learn new ways of interfacing with communities that may have been otherwise outside their reach. Read more.
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2:05pm–2:45pm Tuesday, March 21, 2017
Location: Grand Ballroom
Level: Beginner
Mark Wolfe (Slalom)
Average rating: ****.
(4.33, 3 ratings)
Many people begin a show or podcast on their computer, continue it on their handset, and finish the experience from their home. Unifying the experience across the connected ecosystem is essential to maintain engaged and loyal users. Mark Wolfe discusses designing the experience for streaming devices and the connected experience for the entire digital ecosystem. Read more.
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2:05pm–2:45pm Tuesday, March 21, 2017
Location: California East
Level: Intermediate
Peter  Morville  (Semantic Studios)
Average rating: ***..
(3.09, 11 ratings)
In response to a manager’s question about how to plan products, Alan Kay famously remarked, “The best way to predict the future is to invent it.” His answer invokes a paradox at the heart of design: we can’t know the future, yet it’s what we design for. Peter Morville argues that to practice strategic design amid disruptive innovation, we must get better at planning. Read more.
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2:05pm–2:45pm Tuesday, March 21, 2017
Location: California West
Level: Beginner
Martin Charlier (Unmade)
Average rating: *****
(5.00, 1 rating)
Rapidly prototyping interactions spanning multiple devices, places, and interface types can be challenging. A little-used medium that can help is video: it can be used for both rapidly prototyping the experience of connected products as well as documenting it for development—without spending much time or money. Martin Charlier shares examples and shows you where to start. Read more.
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2:05pm–2:45pm Tuesday, March 21, 2017
Location: Tower Salon A
Level: Intermediate
Billie Mandel (Design Equation)
Average rating: ***..
(3.50, 2 ratings)
With the industry booming and fresh designers flooding the job market daily, the gap between education and employment has never been more evident. How can managers mentor junior hires to maximum effectiveness? How can junior designers stand out in the crowd? Billie Mandel explores the impact of strong mentorship in creating successful designers. Read more.
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2:05pm–2:45pm Tuesday, March 21, 2017
Location: Olympic Room
Tags: sponsored
Marieke McCloskey (UserTesting)
Average rating: ***..
(3.00, 4 ratings)
Marieke McCloskey shares advice on how to build products that people love by spending time in the product discovery phase: understanding who your users are, what they need, and how they might use and react to your product. Along the way, Marieke outlines fast and affordable ways to understand your customers and validate design concepts through remote research. Read more.
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3:35pm–4:15pm Tuesday, March 21, 2017
Location: Grand Ballroom
Level: Non-technical
Andra Keay (Silicon Valley Robotics)
Average rating: *****
(5.00, 1 rating)
As robots become reality, there are calls for us to design ethical "good" robots—but all we really need are good design principles for robots. Andra Keay introduces five principles for good robot design drawn from the best thinking in human-robot interaction (purpose, predictability, transparency, durability, and honesty) illustrated by examples of robotics best practices. Read more.
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3:35pm–4:15pm Tuesday, March 21, 2017
Location: California East
Level: Intermediate
Kaaren Hanson (Medallia), Micah Alpern (Medallia), Sara Khoury (Google), Amanda Linden (Facebook), Catherine Courage (Google)
Average rating: ****.
(4.33, 3 ratings)
Startup design is radically different from design at established companies. Join in to hear how design leaders Catherine Courage (Google), Kaaren Hanson (Medallia), Sara Khoury (bebop), and Amanda Linden (Asana) moved from leadership positions at large corporations to roles at scrappy startups. If you’re thinking about joining a startup, this is the panel to attend. Read more.
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3:35pm–4:15pm Tuesday, March 21, 2017
Location: California West
Level: Non-technical
Patrick Hebron (New York University)
Average rating: **...
(2.67, 3 ratings)
Is it possible to simplify design tools without limiting their expressivity? Patrick Hebron investigates how recent advances in machine learning and artificial intelligence will enable a new generation of tools that help novice and expert designers alike develop deeply nuanced and original ideas without committing to a steep learning curve or ceding creative control to the machine. Read more.
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3:35pm–4:15pm Tuesday, March 21, 2017
Location: Tower Salon A
Level: Non-technical
Amy Silvers (Nasdaq)
Average rating: ****.
(4.71, 7 ratings)
Design teams often treat research as an artifact, conducting and recording interviews and then setting them aside when it’s time to work on design. This results in designs that don't meet users' needs. Amy Silvers explains how Nasdaq's design team has been working to include research throughout the design process and outlines the tools they use to manage and share findings. Read more.
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3:35pm–4:15pm Tuesday, March 21, 2017
Location: Olympic Room
Doug Powell (IBM)
Open discussion with O'Reilly Design speakers regarding opportunities for diverse designers in tech. Read more.
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4:25pm–5:05pm Tuesday, March 21, 2017
Location: California East
Level: Intermediate
Lizzie Kumaria (Objective Subject), David Jalbert-Gagnier (Objective Subject)
Average rating: ****.
(4.00, 5 ratings)
Lizzie Kumaria and David Jalbert-Gagnier share how a digital project kickstarted a wider update of the City of Oakland’s communication materials. Showcasing the principle of "evolution, not revolution," which is so crucial in public sector design, Lizzie and David discuss four tests for better government visual identities. Read more.
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4:25pm–5:05pm Tuesday, March 21, 2017
Location: Grand Ballroom
Level: Intermediate
Darrin Caddes (Plantronics)
Average rating: ****.
(4.33, 3 ratings)
Design is an increasingly important element in determining the success or failure of a wearable device. Darrin Caddes discusses the state of wearables today from a design and aesthetics perspective, covering societal drivers, motivating factors, UX trends, potential barriers for adoption, and core keys to success. Read more.
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4:25pm–5:05pm Tuesday, March 21, 2017
Location: California West
Phillip Hunter (Amazon Alexa Skills Kit)
Average rating: ****.
(4.50, 2 ratings)
Today’s forays into voice-driven experiences, led by Alexa, are different than those in even the recent past. Phillip Hunter explores what's making these innovations possible and what it means for user experience today and in the future. Read more.
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4:25pm–5:05pm Tuesday, March 21, 2017
Location: Tower Salon A
Level: Beginner
Patrick Chew (IBM Design), Alexandra Williams (Airbnb), Ryan Noon (Nike), Tim Belonax (Pinterest)
Average rating: *....
(1.50, 2 ratings)
Companies around the world are creating room for screen printing, letterpress, circuitry, and more. But what does physical making have to do with building better products? Patrick Chew, Alexandra Williams, Ryan Noon, and Tim Belonax discuss how spaces like this come to be, why they exist, and how they're changing the modern workplace. Read more.

Wednesday, March 22

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11:20am–12:00pm Wednesday, March 22, 2017
Location: California East
Dan Saffer (Saffervescence Inc.)
Average rating: ****.
(4.50, 4 ratings)
Safety, privacy, displaying robot intent, cooperation, and movement between humans and robots—all of these need to be considered when designing social robots. Drawing on his experience designing Kuri, a home robot just launched at CES 2017, Dan Saffer shares lessons learned about designing robots. Read more.
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11:20am–12:00pm Wednesday, March 22, 2017
Location: California West
Simon Endres (Red Antler)
Simon Endres shares his experience creating the brand for the NZ-inspired, SF-based footwear company Allbirds. Read more.
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11:20am–12:00pm Wednesday, March 22, 2017
Location: Tower Salon A
Level: Intermediate
Steve Portigal (Portigal Consulting)
Average rating: ***..
(3.56, 9 ratings)
War stories about contextual user research and the inevitable mishaps that ensue are in turn bizarre, comic, tragic, and generally astonishing. Steve Portigal shares some of the best stories he's collected, examining the patterns and lessons they reveal. Read more.
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11:20am–12:00pm Wednesday, March 22, 2017
Location: Georgian
Level: Non-technical
Eli Silva (Pivotal Labs), Molly Beyer (University of North Texas)
Average rating: ****.
(4.00, 3 ratings)
Who designs designers? Who designs design organizations? Is UX empathy only skin deep? Do you believe in a world where everyone matters? Eli Silva and Molly Beyer outline ways to design cultures that support design thinking, organizational growth, and diversity in the workplace. Join in to learn how to develop career paths for your team and discover tips for inclusivity in design workspaces. Read more.
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1:15pm–1:55pm Wednesday, March 22, 2017
Location: California East
Level: Intermediate
Brandon  Schauer  (Adaptive Path at Capital One)
Average rating: ****.
(4.14, 7 ratings)
We map and measure customer journeys but often stumble at what should be done next to deliver great service experience atop complex systems and organizations. Brandon Schauer demonstrates that the paths forward are knowable and can be practiced with rigor if we understand and apply the soft—and sometimes hard—science of service design. Read more.
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1:15pm–1:55pm Wednesday, March 22, 2017
Location: California West
Level: Non-technical
Tim Frick (Mightybytes, Inc.)
The internet is becoming the world’s largest source of CO2 emissions. 560,000 agencies around the world make daily design decisions on behalf of their clients, directly impacting internet sustainability. Tim Frick explains how to apply sustainability principles to the process of designing digital products and services, helping you make better decisions on behalf of people and the planet. Read more.
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1:15pm–1:55pm Wednesday, March 22, 2017
Location: Tower Salon A
Level: Intermediate
Average rating: *****
(5.00, 1 rating)
What happens when the trolley problem is applied to an autonomous car? What happens when the robot nanny has to discipline a child? Algorithms and the IoT are not neutral or impartial—they inherit the biases and assumptions we train them for. Gretchen Anderson explores the challenges we face when designing the user experiences of the complex behavioral agents that increasingly run our lives. Read more.
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1:15pm–1:55pm Wednesday, March 22, 2017
Location: Georgian
Level: Intermediate
Alastair Simpson (Atlassian)
Average rating: ****.
(4.80, 5 ratings)
Within four years, Atlassian's design team has increased from 6 designers to 126. Building and managing a design team of this size is one thing; integrating it into a traditionally engineering-led organization is another. Alastair Simpson shares how Atlassian has successfully embraced design as a first-class discipline and is transitioning from an engineering- to an experience-led company. Read more.
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2:05pm–2:45pm Wednesday, March 22, 2017
Location: California East
Level: Intermediate
Desiree Garcia (IBM Watson)
Average rating: **...
(2.50, 2 ratings)
Desiree Garcia shares a case study of using IBM Watson to build a bot to help Nike+ customers troubleshoot their products. Along the way, Desiree demonstrates the urgent importance of designing with content first and outlines the ways that even advanced bots can leave people helpless in very serious situations. Read more.
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2:05pm–2:45pm Wednesday, March 22, 2017
Location: California West
Level: Beginner
Amanda Linden (Facebook)
Average rating: ***..
(3.83, 6 ratings)
The future of enterprise design is one where users have a strong connection with the brand of the products they are using. At the same time, future enterprise products will make you feel closer to your coworkers, even as teams become more distributed across the globe. Amanda Linden explains what your product team should prioritize and how to ensure your user experience investments are successful. Read more.
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2:05pm–2:45pm Wednesday, March 22, 2017
Location: Tower Salon A
Level: Non-technical
Noah Iliinsky (Amazon Web Services)
Average rating: ****.
(4.75, 4 ratings)
Noah Iliinsky offers a quick survey of 17 design approaches and conversations you've never heard of—or aren't using sufficiently—enabling you to find the right problems to solve and solve them well. . .or at least better than you can now. Read more.
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2:05pm–2:45pm Wednesday, March 22, 2017
Location: Georgian
Level: Intermediate
Pamela Pavliscak (SoundingBox)
Average rating: *****
(5.00, 6 ratings)
The technology we use every day knows a lot about what we do. But so far, it doesn’t know much about how we feel. That’s changing as emotion-sensing technology moves from the experimental phase to reality. Pamela Pavliscak explores what makes for a rich emotional experience and why, even if we make our technology invisible, the connection will still be emotional. Read more.
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3:35pm–4:15pm Wednesday, March 22, 2017
Location: California East
Level: Non-technical
Jody Medich (Singularity University)
Average rating: *****
(5.00, 1 rating)
Virtual reality has great entertainment potential, but that's just the beginning. Because VR provides all of our visual sense, it has magical abilities to actively rewire the brain to provide superhuman healing powers for everything from PTSD to paralysis to recovery from strokes. Jody Medich discusses the how and why and explores the untapped potential for this technology beyond entertainment. Read more.
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3:35pm–4:15pm Wednesday, March 22, 2017
Location: California West
Level: Intermediate
Jay Trimble (NASA Ames Research Center)
Average rating: ***..
(3.00, 3 ratings)
Jay Trimble explains how design thinking was applied to user software for NASA's mission control systems and how NASA has been able to build a design-informed organization of stakeholders by mapping existing mental models from system engineering to design thinking. Read more.
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3:35pm–4:15pm Wednesday, March 22, 2017
Location: Tower Salon A
Level: Beginner
Ame Elliott (Simply Secure), Elizabeth Goodman (18F / General Services Administration), Adrienne Porter Felt (Google), Jennifer King (UC Berkeley School of Information)
Average rating: **...
(2.50, 6 ratings)
If users don’t trust a product, they won’t use it. Too often, security and privacy are treated only as engineering problems—not problems involving design. Using examples from large-scale software deployments with more than a billion users, this panel deconstructs UX microinteractions—details giving immediate feedback—that communicate security and shares tips for designing trustable interactions. Read more.
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3:35pm–4:15pm Wednesday, March 22, 2017
Location: Georgian
Level: Beginner
Aye Moah (Boomerang)
Average rating: *****
(5.00, 4 ratings)
Conversations about designing for artificial intelligence often start and end with replacing the humans, but few explore the potential of AI working alongside people to augment our intelligence. Aye Moah shares lessons learned from the design process behind Boomerang Respondable, the world’s first AI assistant that works with people to help them write better emails. Read more.
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4:25pm–5:05pm Wednesday, March 22, 2017
Location: California East
Level: Intermediate
Rafi Ajl (Highway1)
Average rating: ****.
(4.00, 2 ratings)
Things don’t come into the world as fully formed awesome expressions: they are the result of a rigorous design process. Rafi Ajl shares lessons learned from 40 hardware teams who have gone through the Highway1 accelerator—enabling you to listen to people and the world around you and chase down the insights that differentiate the merely good from the truly great. Read more.
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4:25pm–5:05pm Wednesday, March 22, 2017
Location: California West
Level: Non-technical
Daniel Soltis (Moving Brands)
Average rating: *....
(1.67, 3 ratings)
While branding is often viewed as graphic design, it is intertwined with user experience: a brand identity is a tool that practitioners use when designing a range of experiences. Daniel Soltis explains how attitudes, skills, and practices from UX design can inform brand design and, more generally, what it looks like to take lessons from one discipline and apply them to a new context. Read more.
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4:25pm–5:05pm Wednesday, March 22, 2017
Location: Tower Salon A
Level: Beginner
Julie Rodriguez (Eagle Investment Systems)
Average rating: ****.
(4.80, 5 ratings)
Your data can be key to the success of your decisions and communications, but without proper data visualizations that provide context and accurate representation of the numbers, communications can be misguided. Julie Rodriguez draws upon examples from her book Visualizing Financial Data to show you how to turn your raw data into meaningful information. Read more.