Steve Portigal is the founder and principal of Portigal Consulting, a boutique firm that brings together user research, design and business strategy, where he helps companies to think and act strategically when innovating with user insights. Steve is the author of Interviewing Users: How to Uncover Compelling Insights and Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast. Steve makes his home in the San Francisco Bay Area, where there’s always a new ramen restaurant to check out.
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