Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA
Dan Mall

Dan Mall
Founder and Executive Director, SuperFriendly


Dan Mall is the founder and executive director of SuperFriendly, a design collaborative that brings exquisite creative direction and design to the world’s most interesting and important organizations. Dan has a passion for playing matchmaker between surprising art direction and intuitive interaction design. A creative director and advisor from Philly, he has worked with clients like Canon, ESPN, Kraft, Quartz, Apple, Google, the New York Times, Microsoft, GE, Crayola, Lucasfilm, and Thomson Reuters. Dan has extensive experience leading design teams and crafting processes for successful digital work. Previously, he was design director for Brooklyn-based digital creative agency Big Spaceship; interactive director of web design boutique Happy Cog and one of the founding members of its Philadelphia office; cofounder of SuperBooked, a service that helps you find work with a little help from your friends; author of Pricing Design, a book to help designers figure out how and what to charge for their services; and cohost of Businessology, a podcast and workshop series teaching designers how to run better businesses.

Dan often speaks at conferences, such as SXSW, An Event Apart, Smashing Conference, Artifact Conference, RWD Summit, Future of Web Design, and FITC, teaching other designers and developers his methodology of how to do better work, and has been invited to serve on award show juries, including the Art Directors Club, .NET Awards, and the Pixel Awards. Dan has written for notable design publications like A List Apart and .NET Magazine. Most recently, he taught advertising at the Miami Ad School, web and graphic design at the University of the Arts, and animation at the School of Visual Arts. Dan regularly consults with design agencies to help whip their design teams into shape. Dan is enthralled with his wife and two daughters. He writes irregularly at and tweets often as @danielmall.


9:30am–9:50am Wednesday, March 22, 2017
Location: Grand Ballroom
Dan Mall (SuperFriendly)
Average rating: ****.
(4.15, 13 ratings)
It's no longer enough to be a Photoshop master. Designers need to grow their skills in order to stay relevant and effective. But which skills are worth focusing on? Drawing on his experience, Dan Mall shares stories and perspectives on whether designers should code, how designers can fit into Agile workflows, the role a designer has in creating, using, and maintaining design systems, and more. Read more.