Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA
Desiree Zamora Garcia

Desiree Zamora Garcia
Designer, IBM Watson


Desiree Garcia is a designer for IBM Watson. She works on Watson Conversation, a product that enables people who are not developers to build, train, and scale conversational interfaces. Before, she worked on the Watson Developer Cloud, helping developers to leverage specific domains of cognitive technology in their software. She is interested in the notion of diverse teams setting precedent with “emerging AI,” a term she uses to describe a range of current technology that will shape what mature AI looks like someday. Her official background is in psychology research and practice, but she has been tinkering with computers and the web for much longer. Ending up on the Watson design team was unexpected, but makes pretty good sense.


2:05pm–2:45pm Wednesday, March 22, 2017
Beyond the screen
Location: California East
Level: Intermediate
Desiree Zamora Garcia (IBM Watson)
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Desiree Garcia shares a case study of using IBM Watson to build a bot to help Nike+ customers troubleshoot their products. Along the way, Desiree demonstrates the urgent importance of designing with content first and outlines the ways that even advanced bots can leave people helpless in very serious situations. Read more.