Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA
Alan Cooper

Alan Cooper
Founder, Cooper


The cofounder of Cooper, Alan Cooper is widely known for his role in humanizing technology through his groundbreaking work in software design. Alan is the author of the books About Face: The Essentials of Interaction Design (editions 1–4) and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity. Recognized as the “father of Visual Basic," he also created the goal-directed design methodology and invented personas as practical interaction design tools to create high-tech products that delight user’s sensibilities.


9:05am–9:30am Wednesday, March 22, 2017
Location: Grand Ballroom
Level: Advanced
Alan Cooper (Cooper )
Average rating: ****.
(4.58, 12 ratings)
Using examples from his award-winning design consultancy, Alan Cooper shares the secret to his success: working backwards. Working backwards means taking the time to ask the hard questions before wading into unfamiliar territory. It can be scary (and for some, frustrating), but it's the only way to innovate. Read more.