Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA
Jordan Shade

Jordan Shade
Design Researcher, IBM


Jordan Shade is a designer and design researcher at IBM, where she is building global programs to help achieve a 400,000-person cultural transformation. Jordan is fascinated by the intersection of design thinking and education and also enjoys making art, podcasting, and camping. Jordan holds a BFA from UT Austin and a MDes from the University of the Arts.


1:15pm–1:55pm Tuesday, March 21, 2017
Bridging design, technology, and business
Location: California East
Level: Intermediate
Jordan Shade (IBM)
Average rating: ****.
(4.60, 5 ratings)
Creating a culture around design thinking in any company requires education, evaluation, and iteration. IBM has educated and activated 10,000+ of its employees in design thinking. . .but how do you know if it's having an impact? Using IBM as a case study, Jordan Shade explains how to measure the adoption of this new way of working, including common blockers and essential enablers. Read more.