Peter Morville is president of Semantic Studios, where he advises such clients as AT&T, Cisco, Harvard, IBM, Macy’s, the Library of Congress, and the National Cancer Institute. A pioneer of the fields of information architecture and user experience, Peter is the author of a number of best-selling books, including Information Architecture for the World Wide Web, Ambient Findability, Search Patterns, and Intertwingled. His work has been covered by Business Week, the Economist, NPR, and the Wall Street Journal. Peter lives in Ann Arbor, Michigan, with his wife, two daughters, and a dog named Knowsy.
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