Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA
Peter Morville

Peter Morville
President, Semantic Studios

Website | @morville

Peter Morville is president of Semantic Studios, where he advises such clients as AT&T, Cisco, Harvard, IBM, Macy’s, the Library of Congress, and the National Cancer Institute. A pioneer of the fields of information architecture and user experience, Peter is the author of a number of best-selling books, including Information Architecture for the World Wide Web, Ambient Findability, Search Patterns, and Intertwingled. His work has been covered by Business Week, the Economist, NPR, and the Wall Street Journal. Peter lives in Ann Arbor, Michigan, with his wife, two daughters, and a dog named Knowsy.


2:05pm–2:45pm Tuesday, March 21, 2017
Bridging design, technology, and business
Location: California East
Level: Intermediate
Peter Morville (Semantic Studios)
Average rating: ***..
(3.09, 11 ratings)
In response to a manager’s question about how to plan products, Alan Kay famously remarked, “The best way to predict the future is to invent it.” His answer invokes a paradox at the heart of design: we can’t know the future, yet it’s what we design for. Peter Morville argues that to practice strategic design amid disruptive innovation, we must get better at planning. Read more.