Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA
Gretchen Anderson

Gretchen Anderson
Product Design Executive, Primary Angle

Website | @gretared

Gretchen consults with clients to inform their product strategy and improve team collaboration skills, and her book, Mastering Collaboration is available from O’Reilly in early 2019. She spent the first part of her career in design consulting for firms like frog design, Cooper, and LUNAR. Recently, she was Head of Design at PG&E, California’s largest energy company Prior tonthat she led the design of the hardware and software of a next-generation surgical system, and served as VP of Product at

Her past clients include Virgin Records, Samsung, Johnson & Johnson, and Intel. Gretchen is a Bay Area native who left only long enough to get a bachelor’s degree from Harvard in History & Literature.


1:15pm–1:55pm Wednesday, March 22, 2017
Beyond the screen
Location: Tower Salon A
Level: Intermediate
Gretchen Anderson (Primary Angle)
Average rating: *****
(5.00, 1 rating)
What happens when the trolley problem is applied to an autonomous car? What happens when the robot nanny has to discipline a child? Algorithms and the IoT are not neutral or impartial—they inherit the biases and assumptions we train them for. Gretchen Anderson explores the challenges we face when designing the user experiences of the complex behavioral agents that increasingly run our lives. Read more.