Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA
Andra Keay

Andra Keay
Managing Director, Silicon Valley Robotics

Website | @svrobo

Andra Keay is the managing director of Silicon Valley Robotics, an industry group supporting innovation and commercialization of robotics technologies. Andra is also founder of Robot Launch, global robotics startup competition, cofounder of Robot Garden hackerspace, mentor at hardware accelerators, a startup advisor, and an active angel investor in robotics startups. Andra is also a director at, the global site for news and views on robotics. Previously Andra was an ABC film, television, and radio technician and taught interaction design at the University of Technology, Sydney. Andra has keynoted at major international conferences, including USI 2016, WebSummit 2014 and 2015, Collision 2015 and 2016, Pioneers Festival 2014, JavaOne 2014, Solid 2014, and SxSW 2015. She was selected as an HRI Pioneer in 2010. Andra holds a BA in communication from the University of Technology, Sydney, Australia, and an MA in human-robot culture from the University of Sydney, Australia, where her work built on her background as a robot geek, STEM educator, and filmmaker.


3:35pm–4:15pm Tuesday, March 21, 2017
Beyond the screen
Location: Grand Ballroom
Level: Non-technical
Andra Keay (Silicon Valley Robotics)
Average rating: *****
(5.00, 1 rating)
As robots become reality, there are calls for us to design ethical "good" robots—but all we really need are good design principles for robots. Andra Keay introduces five principles for good robot design drawn from the best thinking in human-robot interaction (purpose, predictability, transparency, durability, and honesty) illustrated by examples of robotics best practices. Read more.