Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA

Speaker slides

Presentation slides will be made available after the session has concluded and the speaker has given us the files. Check back if you don't see the file you're looking for—it might be available later! (However, please note some speakers choose not to share their presentations.)

Lane Goldstone (Brooklyn Copper Cookware)
The mindset, skills, and experience that make you a successful user experience designer can contribute to your success as an entrepreneur. Instead of working on a project defined by someone else, what would it be like to bring your own ideas to life? Lane Goldstone shares her journey from consultant to entrepreneur and explains how having a background in design impacts Brooklyn Copper Cookware.
Kat Holmes (Microsoft)
Can one product be meaningful to billions of people? Humans have been at the center of design practices for a long time, yet technology is poor at adapting to their unique needs. Join Kat Holmes to explore how designing for human diversity can unlock more meaningful experiences for each of us and result in better technologies for all of us.
Tim Frick (Mightybytes, Inc.)
The internet is becoming the world’s largest source of CO2 emissions. 560,000 agencies around the world make daily design decisions on behalf of their clients, directly impacting internet sustainability. Tim Frick explains how to apply sustainability principles to the process of designing digital products and services, helping you make better decisions on behalf of people and the planet.
Amy Vainieri (Taoti Creative), Courtney Clark (Forum One)
How did Forum One design and build a beautiful website for a service-based organization that had almost 30 unique pages in less than a year? Amy Vainieri and Courtney Clark explain how Forum One uses atomic design principles in its work and demonstrate how to make your website project more efficient, consistent, and scalable.
Mark Wolfe (Slalom)
Many people begin a show or podcast on their computer, continue it on their handset, and finish the experience from their home. Unifying the experience across the connected ecosystem is essential to maintain engaged and loyal users. Mark Wolfe discusses designing the experience for streaming devices and the connected experience for the entire digital ecosystem.
Cathy Pearl (Sensely)
"Earl Grey, hot." We are closer than ever to the promised land of the Star Trek computer. There have been huge strides recently in the technology of speech recognition, but the new era of speech-enabled devices (such as those with Siri, Ok Google, or Amazon Alexa integration) is in its infancy. Cathy Pearl shares key design principles to help you design the best VUI possible.
Aye Moah (Boomerang)
Conversations about designing for artificial intelligence often start and end with replacing the humans, but few explore the potential of AI working alongside people to augment our intelligence. Aye Moah shares lessons learned from the design process behind Boomerang Respondable, the world’s first AI assistant that works with people to help them write better emails.
Julie Zhuo (Facebook)
In the design community, there is often an adverse reaction to the notion of being metrics driven. The term conjures up notions of soulless design and poor optimizations. But what are the alternatives? More broadly, how can we know if our designs achieve what we set out to do? Julie Zhuo explores the different definitions of success in design and shares a few principles on how to set clear goals.
Irene Au (Khosla Ventures), Ivy Ross (Google)
This fireside chat brings together two of Silicon Valley's heaviest hitters in design. Khosla Ventures’s Irene Au interviews Ivy Ross, VP of design and user experience for hardware products at Google. Expect a lively discussion about the future of hardware design, how to design products with soul, and lessons on design leadership that pulls on threads from both of their experiences.
John Allspaw (Etsy), Randy Hunt (Etsy)
Things change—in the world around us, in our hearts and minds, in our organizations, in what to work on, in how to work together, and how to deliver that work. Etsy’s vice president of design Randy J. Hunt and CTO John Allspaw discuss the emergent and learned practices and behaviors that have enabled their teams to support one another and evolve together.
Alastair Simpson (Atlassian)
Within four years, Atlassian's design team has increased from 6 designers to 126. Building and managing a design team of this size is one thing; integrating it into a traditionally engineering-led organization is another. Alastair Simpson shares how Atlassian has successfully embraced design as a first-class discipline and is transitioning from an engineering- to an experience-led company.
Jennifer Pahlka (Code for America)
Poor service design can have devastating consequences for vulnerable people in our country, but it doesn't have to be that way. Jennifer Pahlka explains why intentionally designing government interfaces, especially for low-income people, not only improves social outcomes but costs taxpayers dramatically less. Designing for users isn't just how to make great technology; it's how to govern.
Noah Iliinsky (Amazon Web Services)
Noah Iliinsky offers a quick survey of 17 design approaches and conversations you've never heard of—or aren't using sufficiently—enabling you to find the right problems to solve and solve them well. . .or at least better than you can now.
Aarron Walter (InVision)
As the first designer hired at MailChimp, Aarron Walter founded the product design practice and scaled it as the company grew from just 6 employees to 550. The waters were at times difficult to navigate for him and his team. Aarron shares hard-learned lessons, guiding you around the obstacles that tripped him up and exposing the shortcuts that helped his team succeed.
Doug Powell (IBM)
Doug Powell explains how IBM's design transformation is resulting in real impact for the world’s most established and enduring tech company.
Darrin Caddes (Plantronics)
Design is an increasingly important element in determining the success or failure of a wearable device. Darrin Caddes discusses the state of wearables today from a design and aesthetics perspective, covering societal drivers, motivating factors, UX trends, potential barriers for adoption, and core keys to success.
James Kalbach  (MURAL)
James Kalbach discusses the principles of value alignment through diagrams, sharing examples and practical advice and offering guidance on mapping experiences as well as how to become grass-roots strategic players.
Jordan Shade (IBM)
Creating a culture around design thinking in any company requires education, evaluation, and iteration. IBM has educated and activated 10,000+ of its employees in design thinking. . .but how do you know if it's having an impact? Using IBM as a case study, Jordan Shade explains how to measure the adoption of this new way of working, including common blockers and essential enablers.
Kristin Skinner (Capital One)
As the move to establish in-house design teams accelerates, there's very little common wisdom on what makes for a successful design organization. Design requires not just process and methods but savvy with organizational and operational matters. Kristin Skinner shine a light on the unsung activities of actually running a design team, exploring what works and what doesn't.
Dan Mall (SuperFriendly)
It's no longer enough to be a Photoshop master. Designers need to grow their skills in order to stay relevant and effective. But which skills are worth focusing on? Drawing on his experience, Dan Mall shares stories and perspectives on whether designers should code, how designers can fit into Agile workflows, the role a designer has in creating, using, and maintaining design systems, and more.
Barry Katz (California College of the Arts)
The history of Silicon Valley Design is the history of the growth and expansion of design itself. Barry Katz explains how design has evolved from packaging electronics in sheet metal enclosures in the 1950s to grappling with some of the most fundamental problems of modern civilization: global poverty, urban violence, public health—in short, everything from the beginning of life to the end.
Amanda Linden (Facebook)
The future of enterprise design is one where users have a strong connection with the brand of the products they are using. At the same time, future enterprise products will make you feel closer to your coworkers, even as teams become more distributed across the globe. Amanda Linden explains what your product team should prioritize and how to ensure your user experience investments are successful.
Brian Russel Davis (Axiom88)
Brian Russel Davis shares a radical proposition: if we empower groups to understand design for themselves, we may be able to usher in a new era of UX curation, a space where groups design their own experiences without total dictation from designers and where designers learn new ways of interfacing with communities that may have been otherwise outside their reach.
Peter  Morville  (Semantic Studios)
In response to a manager’s question about how to plan products, Alan Kay famously remarked, “The best way to predict the future is to invent it.” His answer invokes a paradox at the heart of design: we can’t know the future, yet it’s what we design for. Peter Morville argues that to practice strategic design amid disruptive innovation, we must get better at planning.
Dan Hill (Arup)
Dan Hill explores creating great user experience for buildings, places, infrastructure, and cities.
Marieke McCloskey (UserTesting)
Marieke McCloskey shares advice on how to build products that people love by spending time in the product discovery phase: understanding who your users are, what they need, and how they might use and react to your product. Along the way, Marieke outlines fast and affordable ways to understand your customers and validate design concepts through remote research.
Steve Portigal (Portigal Consulting)
War stories about contextual user research and the inevitable mishaps that ensue are in turn bizarre, comic, tragic, and generally astonishing. Steve Portigal shares some of the best stories he's collected, examining the patterns and lessons they reveal.
Daniel Soltis (Moving Brands)
While branding is often viewed as graphic design, it is intertwined with user experience: a brand identity is a tool that practitioners use when designing a range of experiences. Daniel Soltis explains how attitudes, skills, and practices from UX design can inform brand design and, more generally, what it looks like to take lessons from one discipline and apply them to a new context.
Alan Cooper (Cooper )
Using examples from his award-winning design consultancy, Alan Cooper shares the secret to his success: working backwards. Working backwards means taking the time to ask the hard questions before wading into unfamiliar territory. It can be scary (and for some, frustrating), but it's the only way to innovate.