Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA
 
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      California East
      Add Becoming a designer founder to your personal schedule
      11:20am Becoming a designer founder Lane Goldstone (Brooklyn Copper Cookware)
      Add The secret to strategic design: Mastering planning to your personal schedule
      2:05pm The secret to strategic design: Mastering planning Peter  Morville  (Semantic Studios)
      Add Adventures in startup land to your personal schedule
      3:35pm Adventures in startup land Kaaren Hanson (Medallia), Micah Alpern (Medallia), Sara Khoury (Google), Amanda Linden (Facebook), Catherine Courage (Google)
      Add Seeing government: A digital-savvy facelift for the City of Oakland to your personal schedule
      4:25pm Seeing government: A digital-savvy facelift for the City of Oakland Lizzie Kumaria (Objective Subject), David Jalbert-Gagnier (Objective Subject)
      California West
      Add Design systems: Accounting for quantity and scalability to your personal schedule
      11:20am Design systems: Accounting for quantity and scalability Amy Vainieri (Taoti Creative), Courtney Clark (Forum One)
      Add Design patterns for data sharing to your personal schedule
      1:15pm Design patterns for data sharing Sarah Gold (Projects by IF)
      Add Video as a prototyping tool for connected products to your personal schedule
      2:05pm Video as a prototyping tool for connected products Martin Charlier (Unmade)
      Add Rethinking design tools in the age of machine learning to your personal schedule
      3:35pm Rethinking design tools in the age of machine learning Patrick Hebron (New York University)
      Add Amazon Alexa: What, why, and why now? to your personal schedule
      4:25pm Amazon Alexa: What, why, and why now? Phillip Hunter (Amazon Alexa Skills Kit)
      Tower Salon A
      Add Hard-learned lessons in leading design to your personal schedule
      11:20am Hard-learned lessons in leading design Aarron Walter (InVision)
      Add Creating space for making in the workplace to your personal schedule
      4:25pm Creating space for making in the workplace Patrick Chew (IBM Design), Alexandra Williams (Airbnb), Ryan Noon (Nike), Tim Belonax (Pinterest)
      Grand Ballroom
      Add Tuesday opening welcome to your personal schedule
      Grand Ballroom
      9:00am Tuesday opening welcome Mary Treseler (O'Reilly Media), Leah Buley (Leah Buley Co.)
      Add Design for seven billion; design for one to your personal schedule
      9:05am Design for seven billion; design for one Kat Holmes (Microsoft)
      Add The expanding perimeter: The evolution of design in Silicon Valley to your personal schedule
      9:25am The expanding perimeter: The evolution of design in Silicon Valley Barry Katz (California College of the Arts)
      Add Determining success in design to your personal schedule
      9:55am Determining success in design Julie Zhuo (Facebook)
      Add How is design driving outcomes? to your personal schedule
      10:05am How is design driving outcomes? Doug Powell (IBM)
      Add Fireside chat with Irene Au and Ivy Ross to your personal schedule
      10:15am Fireside chat with Irene Au and Ivy Ross Irene Au (Khosla Ventures), Ivy Ross (Google)
      Add Designing conversational voice user interfaces to your personal schedule
      1:15pm Designing conversational voice user interfaces Cathy Pearl (Sensely)
      Add Designing good robots to your personal schedule
      3:35pm Designing good robots Andra Keay (Silicon Valley Robotics)
      Add Making wearable tech wearable to your personal schedule
      4:25pm Making wearable tech wearable Darrin Caddes (Plantronics)
      Olympic Room
      11:20am
      Add The power of us: Empathy isn’t enough to your personal schedule
      1:15pm The power of us: Empathy isn’t enough Brian Russel Davis (Axiom88)
      Add Uncovering need and validating ideas to your personal schedule
      2:05pm Uncovering need and validating ideas Marieke McCloskey (UserTesting)
      Add Diversity in Tech to your personal schedule
      3:35pm Diversity in Tech Doug Powell (IBM)
      4:25pm
      7:30am Morning Coffee Break | Room: Colonial Room/Italian Room (Sponsor Pavilion)
      Add Tuesday Speed Networking to your personal schedule
      8:15am Tuesday Speed Networking | Room: Georgian
      10:45am Morning Break Sponsored by Nureva | Room: Colonial Room/Italian Room (Sponsor Pavilion)
      2:45pm Afternoon Break sponsored by User Testing | Room: Colonial Room/Italian Room (Sponsor Pavilion)
      Add Sponsor Pavilion Reception to your personal schedule
      5:05pm Sponsor Pavilion Reception | Room: Colonial Room/Italian Room (Sponsor Pavilion)
      6:15pm
      Add Tuesday lunch and Birds of a Feather sessions to your personal schedule
      12:00pm Tuesday lunch and Birds of a Feather sessions | Room: Elizabethan AB, Elizabethan CD, and Alexandra's
      Add Design Dine-A-Round to your personal schedule
      7:00pm Design Dine-A-Round | Room: Various Locations
      Add Design Dash 5K Fun Run and Walk (sponsored by Amazon Web Services) to your personal schedule
      6:30am Design Dash 5k Design Dash 5K Fun Run and Walk (sponsored by Amazon Web Services) | Room: Tower Salon Foyer
      11:20am-12:00pm (40m) Bridging design, technology, and business
      Becoming a designer founder
      Lane Goldstone (Brooklyn Copper Cookware)
      The mindset, skills, and experience that make you a successful user experience designer can contribute to your success as an entrepreneur. Instead of working on a project defined by someone else, what would it be like to bring your own ideas to life? Lane Goldstone shares her journey from consultant to entrepreneur and explains how having a background in design impacts Brooklyn Copper Cookware.
      1:15pm-1:55pm (40m) Bridging design, technology, and business
      Measuring adoption of design thinking in organizations
      Jordan Shade (IBM)
      Creating a culture around design thinking in any company requires education, evaluation, and iteration. IBM has educated and activated 10,000+ of its employees in design thinking. . .but how do you know if it's having an impact? Using IBM as a case study, Jordan Shade explains how to measure the adoption of this new way of working, including common blockers and essential enablers.
      2:05pm-2:45pm (40m) Bridging design, technology, and business
      The secret to strategic design: Mastering planning
      Peter  Morville  (Semantic Studios)
      In response to a manager’s question about how to plan products, Alan Kay famously remarked, “The best way to predict the future is to invent it.” His answer invokes a paradox at the heart of design: we can’t know the future, yet it’s what we design for. Peter Morville argues that to practice strategic design amid disruptive innovation, we must get better at planning.
      3:35pm-4:15pm (40m) Technology, tools, and process
      Adventures in startup land
      Kaaren Hanson (Medallia), Micah Alpern (Medallia), Sara Khoury (Google), Amanda Linden (Facebook), Catherine Courage (Google)
      Startup design is radically different from design at established companies. Join in to hear how design leaders Catherine Courage (Google), Kaaren Hanson (Medallia), Sara Khoury (bebop), and Amanda Linden (Asana) moved from leadership positions at large corporations to roles at scrappy startups. If you’re thinking about joining a startup, this is the panel to attend.
      4:25pm-5:05pm (40m) Bridging design, technology, and business
      Seeing government: A digital-savvy facelift for the City of Oakland
      Lizzie Kumaria (Objective Subject), David Jalbert-Gagnier (Objective Subject)
      Lizzie Kumaria and David Jalbert-Gagnier share how a digital project kickstarted a wider update of the City of Oakland’s communication materials. Showcasing the principle of "evolution, not revolution," which is so crucial in public sector design, Lizzie and David discuss four tests for better government visual identities.
      11:20am-12:00pm (40m) Technology, tools, and process
      Design systems: Accounting for quantity and scalability
      Amy Vainieri (Taoti Creative), Courtney Clark (Forum One)
      How did Forum One design and build a beautiful website for a service-based organization that had almost 30 unique pages in less than a year? Amy Vainieri and Courtney Clark explain how Forum One uses atomic design principles in its work and demonstrate how to make your website project more efficient, consistent, and scalable.
      1:15pm-1:55pm (40m) Beyond the screen
      Design patterns for data sharing
      Sarah Gold (Projects by IF)
      Companies use our data in thousands of ways but only ask permission to with one: getting us to click "agree" to a jargon-rich list of terms and conditions. It’s not good enough, and users know it. Sarah Gold discusses projects that offer new models of consent and explores how people respond when you give them more agency over the data they generate.
      2:05pm-2:45pm (40m) Technology, tools, and process
      Video as a prototyping tool for connected products
      Martin Charlier (Unmade)
      Rapidly prototyping interactions spanning multiple devices, places, and interface types can be challenging. A little-used medium that can help is video: it can be used for both rapidly prototyping the experience of connected products as well as documenting it for development—without spending much time or money. Martin Charlier shares examples and shows you where to start.
      3:35pm-4:15pm (40m) Technology, tools, and process
      Rethinking design tools in the age of machine learning
      Patrick Hebron (New York University)
      Is it possible to simplify design tools without limiting their expressivity? Patrick Hebron investigates how recent advances in machine learning and artificial intelligence will enable a new generation of tools that help novice and expert designers alike develop deeply nuanced and original ideas without committing to a steep learning curve or ceding creative control to the machine.
      4:25pm-5:05pm (40m)
      Amazon Alexa: What, why, and why now?
      Phillip Hunter (Amazon Alexa Skills Kit)
      Today’s forays into voice-driven experiences, led by Alexa, are different than those in even the recent past. Phillip Hunter explores what's making these innovations possible and what it means for user experience today and in the future.
      11:20am-12:00pm (40m) Building & Managing Teams
      Hard-learned lessons in leading design
      Aarron Walter (InVision)
      As the first designer hired at MailChimp, Aarron Walter founded the product design practice and scaled it as the company grew from just 6 employees to 550. The waters were at times difficult to navigate for him and his team. Aarron shares hard-learned lessons, guiding you around the obstacles that tripped him up and exposing the shortcuts that helped his team succeed.
      1:15pm-1:55pm (40m) Building & Managing Teams
      Being the first designer: How to pave the way for an awesome design team
      Jenny Mullins (LearnUp Inc.)
      Being the first designer is rewarding, but it’s hard. How do you convince leadership to invest in design? What roadblocks will you face, and how can you overcome them? Jenny Mullins shares helpful tips and practical advice to help any current or aspiring design leader pave the way for a strong design culture.
      2:05pm-2:45pm (40m) Building & Managing Teams
      Taking off the training wheels: How to hire, motivate, and inspire the next generation of designers
      Billie Mandel (Design Equation)
      With the industry booming and fresh designers flooding the job market daily, the gap between education and employment has never been more evident. How can managers mentor junior hires to maximum effectiveness? How can junior designers stand out in the crowd? Billie Mandel explores the impact of strong mentorship in creating successful designers.
      3:35pm-4:15pm (40m) Building & Managing Teams
      The embedded researcher: Incorporating research findings into the design process
      Amy Silvers (Nasdaq)
      Design teams often treat research as an artifact, conducting and recording interviews and then setting them aside when it’s time to work on design. This results in designs that don't meet users' needs. Amy Silvers explains how Nasdaq's design team has been working to include research throughout the design process and outlines the tools they use to manage and share findings.
      4:25pm-5:05pm (40m) Building & Managing Teams
      Creating space for making in the workplace
      Patrick Chew (IBM Design), Alexandra Williams (Airbnb), Ryan Noon (Nike), Tim Belonax (Pinterest)
      Companies around the world are creating room for screen printing, letterpress, circuitry, and more. But what does physical making have to do with building better products? Patrick Chew, Alexandra Williams, Ryan Noon, and Tim Belonax discuss how spaces like this come to be, why they exist, and how they're changing the modern workplace.
      9:00am-9:05am (5m)
      Tuesday opening welcome
      Mary Treseler (O'Reilly Media), Leah Buley (Leah Buley Co.)
      Program chairs Mary Treseler and Leah Buley welcome you to the first day of keynotes.
      9:05am-9:25am (20m)
      Design for seven billion; design for one
      Kat Holmes (Microsoft)
      Can one product be meaningful to billions of people? Humans have been at the center of design practices for a long time, yet technology is poor at adapting to their unique needs. Join Kat Holmes to explore how designing for human diversity can unlock more meaningful experiences for each of us and result in better technologies for all of us.
      9:25am-9:35am (10m)
      The expanding perimeter: The evolution of design in Silicon Valley
      Barry Katz (California College of the Arts)
      The history of Silicon Valley Design is the history of the growth and expansion of design itself. Barry Katz explains how design has evolved from packaging electronics in sheet metal enclosures in the 1950s to grappling with some of the most fundamental problems of modern civilization: global poverty, urban violence, public health—in short, everything from the beginning of life to the end.
      9:35am-9:55am (20m)
      The UX of buildings, cities, and infrastructure
      Dan Hill (Arup)
      Dan Hill explores creating great user experience for buildings, places, infrastructure, and cities.
      9:55am-10:05am (10m)
      Determining success in design
      Julie Zhuo (Facebook)
      In the design community, there is often an adverse reaction to the notion of being metrics driven. The term conjures up notions of soulless design and poor optimizations. But what are the alternatives? More broadly, how can we know if our designs achieve what we set out to do? Julie Zhuo explores the different definitions of success in design and shares a few principles on how to set clear goals.
      10:05am-10:15am (10m)
      How is design driving outcomes?
      Doug Powell (IBM)
      Doug Powell explains how IBM's design transformation is resulting in real impact for the world’s most established and enduring tech company.
      10:15am-10:40am (25m)
      Fireside chat with Irene Au and Ivy Ross
      Irene Au (Khosla Ventures), Ivy Ross (Google)
      This fireside chat brings together two of Silicon Valley's heaviest hitters in design. Khosla Ventures’s Irene Au interviews Ivy Ross, VP of design and user experience for hardware products at Google. Expect a lively discussion about the future of hardware design, how to design products with soul, and lessons on design leadership that pulls on threads from both of their experiences.
      10:40am-10:45am (5m)
      Tuesday closing remarks
      Program chairs Mary Treseler and Leah Buley close the first day of keynotes.
      11:20am-12:00pm (40m) Beyond the screen
      The future will see you now: Machine learning transforms design
      Mike Haley (Autodesk, Inc.)
      Mike Haley explores how machine learning (aka artificial intelligence) is changing how designers build products and how people experience them—a transformation driven by advances in computer science that enable designers to remove barriers to creativity, making it easier and faster to create than ever before.
      1:15pm-1:55pm (40m) Technology, tools, and process
      Designing conversational voice user interfaces
      Cathy Pearl (Sensely)
      "Earl Grey, hot." We are closer than ever to the promised land of the Star Trek computer. There have been huge strides recently in the technology of speech recognition, but the new era of speech-enabled devices (such as those with Siri, Ok Google, or Amazon Alexa integration) is in its infancy. Cathy Pearl shares key design principles to help you design the best VUI possible.
      2:05pm-2:45pm (40m) Technology, tools, and process
      Designing connected experiences for 10 feet and beyond
      Mark Wolfe (Slalom)
      Many people begin a show or podcast on their computer, continue it on their handset, and finish the experience from their home. Unifying the experience across the connected ecosystem is essential to maintain engaged and loyal users. Mark Wolfe discusses designing the experience for streaming devices and the connected experience for the entire digital ecosystem.
      3:35pm-4:15pm (40m) Beyond the screen
      Designing good robots
      Andra Keay (Silicon Valley Robotics)
      As robots become reality, there are calls for us to design ethical "good" robots—but all we really need are good design principles for robots. Andra Keay introduces five principles for good robot design drawn from the best thinking in human-robot interaction (purpose, predictability, transparency, durability, and honesty) illustrated by examples of robotics best practices.
      4:25pm-5:05pm (40m) Bridging design, technology, and business
      Making wearable tech wearable
      Darrin Caddes (Plantronics)
      Design is an increasingly important element in determining the success or failure of a wearable device. Darrin Caddes discusses the state of wearables today from a design and aesthetics perspective, covering societal drivers, motivating factors, UX trends, potential barriers for adoption, and core keys to success.
      11:20am-12:00pm (40m)
      Session
      1:15pm-1:55pm (40m)
      The power of us: Empathy isn’t enough
      Brian Russel Davis (Axiom88)
      Brian Russel Davis shares a radical proposition: if we empower groups to understand design for themselves, we may be able to usher in a new era of UX curation, a space where groups design their own experiences without total dictation from designers and where designers learn new ways of interfacing with communities that may have been otherwise outside their reach.
      2:05pm-2:45pm (40m) Beyond the screen
      Uncovering need and validating ideas
      Marieke McCloskey (UserTesting)
      Marieke McCloskey shares advice on how to build products that people love by spending time in the product discovery phase: understanding who your users are, what they need, and how they might use and react to your product. Along the way, Marieke outlines fast and affordable ways to understand your customers and validate design concepts through remote research.
      3:35pm-4:15pm (40m)
      Diversity in Tech
      Doug Powell (IBM)
      Open discussion with O'Reilly Design speakers regarding opportunities for diverse designers in tech.
      4:25pm-5:05pm (40m)
      Session
      7:30am-9:00am (1h 30m)
      Break: Morning Coffee Break
      8:15am-8:45am (30m)
      Tuesday Speed Networking
      Meet us before the opening keynotes on Tuesday morning and get to know fellow attendees in quick 60-second discussions.
      10:45am-11:20am (35m)
      Break: Morning Break Sponsored by Nureva
      2:45pm-3:35pm (50m)
      Break: Afternoon Break sponsored by User Testing
      5:05pm-6:15pm (1h 10m)
      Sponsor Pavilion Reception
      Join us in the Sponsor Pavilion to mingle with other conference participants in a social setting. Enjoy a drink or two while networking and checking out cool tools, innovations, and influencers in the wide world of design. This event is open to all attendees, sponsors, and exhibitors.
      6:15pm-7:00pm (45m)
      Plenary
      12:00pm-1:15pm (1h 15m)
      Tuesday lunch and Birds of a Feather sessions
      During lunch, you'll have the chance to participate in a Birds of a Feather session with like-minded people.
      7:00pm-9:00pm (2h)
      Design Dine-A-Round
      Get to know your fellow attendees over dinner. We've made reservations for you at some of the most sought-after restaurants in town. This a great chance to make new connections and taste some of the great cuisine San Francisco has to offer.
      6:30am-7:30am (1h)
      Design Dash 5K Fun Run and Walk (sponsored by Amazon Web Services)
      Join us for the Design Dash 5K Fun Run and Walk. You don’t have to be a serious runner. We encourage you to go at your own pace and stop to take in views of San Francisco. Then refresh with coffee and snacks after your run. The first 70 attendees will receive an exclusive Design Dash 5K T-shirt. Meet at the Tower Salon Foyer.