Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA
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      8:00am

      8:00am–9:00am Sunday, 03/19/2017
      Location: Mezzanine Foyer
      Morning Coffee Service (1h)

      9:00am

      Add to your personal schedule
      9:00am–5:00pm Sunday, 03/19/2017
      Location: Georgian
      Evan Ryan (Fresh Tilled Soil)
      Evan Ryan guides you through a mini design sprint, giving you firsthand experience of what it’s like to apply this process to a business challenge. Along the way, you’ll hear stories of how other organizations have implemented design sprints and engage in discussions of tips and pitfalls for executing design sprints in your organization. Read more.
      Add to your personal schedule
      9:00am–5:00pm Sunday, 03/19/2017
      Location: Olympic Room
      Benjamin Yoskovitz (Highline BETA)
      Ben Yoskovitz provides an in-depth, hands-on exploration of business strategy, product management, and the role of design in both of these disciplines. Over two days, Ben guides you through various tools, techniques, and processes for understanding and mapping business strategies, measuring what matters, and learning how to build quality products that solve real problems. Read more.
      Add to your personal schedule
      9:00am–5:00pm Sunday, 03/19/2017
      Location: Yorkshire
      Claire Rowland (Independent), Elizabeth Goodman (confectious), Martin Charlier (Rain Cloud)
      Claire Rowland, Elizabeth Goodman, and Martin Charlier offer a solid, practical grounding in the core principles and techniques for creating great UX with hardware, applications, and data, enabling you to hit the ground running as a connected product designer. Read more.
      Add to your personal schedule
      9:00am–5:00pm Sunday, 03/19/2017
      Location: Hampton
      Derek Alderton (UCLA Anderson School of Management)
      Derek Alderton guides you through EMBAD, a 2-day program for experienced design professionals who increasingly need to interact and deal effectively with senior management. You'll gain an understanding of the concepts, vocabulary, and priorities of senior management by discussing a series of real-world situations as though you were actually the senior executive team. Read more.
      Add to your personal schedule
      9:00am–5:00pm Sunday, 03/19/2017
      Location: Essex
      Rune Madsen (NYU)
      Rune Madsen explains how to design compelling visual stories from data. Read more.
      Add to your personal schedule
      9:00am–5:00pm Sunday, 03/19/2017
      Location: Tower Salon B
      Cathy Pearl (Sensely)
      Cathy Pearl demonstrates how to design a system that follows good conversational UI principles. Read more.

      12:30pm

      12:30pm–1:30pm Sunday, 03/19/2017
      Location: Elizabethan AB
      Lunch (1h)

      5:00pm

      5:00pm–6:00pm Sunday, 03/19/2017
      Location: Colonial Room/Italian Room (Sponsor Pavilion)
      Monday: Opening Reception (1h)

      8:00am

      8:00am–9:00am Monday, 03/20/2017
      Location: Mezzanine Foyer
      Morning Coffee Service (1h)

      9:00am

      Add to your personal schedule
      9:00am–12:30pm Monday, 03/20/2017
      Bridging design, technology, and business
      Location: California East
      Level: Intermediate
      Peter  Merholz  (Self-employed), Kristin Skinner (Capital One)
      As the move to establish in-house design teams accelerates, there's very little common wisdom on what makes for a successful design organization. Design requires not just process and methods but savvy with organizational and operational matters. Peter Merholz and Kristin Skinner shine a light on the unsung activities of actually running a design team, exploring what works and what doesn't. Read more.
      Add to your personal schedule
      9:00am–12:30pm Monday, 03/20/2017
      Technology, tools, and process
      Location: California West
      Level: Intermediate
      James Kalbach  (MURAL)
      James Kalbach discusses the principles of value alignment through diagrams, with many examples and practical advice, offering guidance on mapping experiences as well as how to become grass-roots strategic players. Read more.
      9:00am–12:30pm Monday, 03/20/2017
      Location: Tower Salon A
      TBC

      10:30am

      10:30am–11:00am Monday, 03/20/2017
      Location: Mezzanine Foyer
      Morning Break (30m)

      12:30pm

      12:30pm–1:30pm Monday, 03/20/2017
      Location: Elizabethan AB, Elizabethan CD, Alexandra's, and Victor's
      Lunch (1h)

      1:30pm

      Add to your personal schedule
      1:30pm–5:00pm Monday, 03/20/2017
      Technology, tools, and process
      Location: California East
      Level: Non-technical
      Abi Jones (Google)
      Storyboarding converts brainstorming sessions into a real product direction and, in turn, provides a vision that your team can return to throughout the design and development process. Abi Jones walks you through placing product ideas in the context of user needs through storyboarding, refining product concepts, learning a variety of sketching techniques, and presenting product stories. Read more.
      Add to your personal schedule
      1:30pm–5:00pm Monday, 03/20/2017
      Location: California West
      Kathryn McElroy (IBM Watson)
      Kathryn McElroy walks you through physical prototyping with the open source electronics platform Arduino. You’ll learn the basics of prototyping with electronics, including tips and tricks on how to get started and how to write code for microcontrollers. It’s easier than you think. You’ll walk away with an Arduino starter kit and the skills to keep building when you get home. Read more.
      Add to your personal schedule
      1:30pm–5:00pm Monday, 03/20/2017
      Level: Beginner
      Austin Beer (Huge)
      Austin Beer demonstrates how applying design thinking to chatbots can help create more trustworthy experiences and allow you to quickly experiment with designing artificial intelligence. As you work in teams to design your own chatbots, you'll explore human-centered methods, ethical issues, design process, and the heart of conversation design in order to create revolutionary experiences. Read more.

      3:00pm

      3:00pm–3:30pm Monday, 03/20/2017
      Location: Mezzanine Foyer
      Afternoon Break (30m)

      5:00pm

      Add to your personal schedule
      5:00pm–6:00pm Monday, 03/20/2017
      Location: Colonial Room/Italian Room (Sponsor Pavilion)
      Welcome to the Design Conference. Join us at the opening reception, where you’ll have the opportunity to network while enjoying the best of local food and drink. Read more.

      6:30am

      Add to your personal schedule
      6:30am–7:30am Tuesday, 03/21/2017
      Location: TBD
      Join us for the Design Dash 5K Fun Run and Walk. You don’t have to be a serious runner. We encourage you to go at your own pace and stop to take in views of San Francisco. Read more.

      7:30am

      7:30am–9:00am Tuesday, 03/21/2017
      Location: Colonial Room/Italian Room (Sponsor Pavilion)
      Morning Coffee Sponsored by Nureva (1h 30m)

      8:15am

      Add to your personal schedule
      8:15am–8:45am Tuesday, 03/21/2017
      Location: Georgian
      Meet us before the opening keynotes on Tuesday morning and get to know fellow attendees in quick 60-second discussions. Read more.

      9:00am

      Add to your personal schedule
      9:00am–9:05am Tuesday, 03/21/2017
      Location: Grand Ballroom
      Mary Treseler (O'Reilly Media), Leah Buley (Leah Buley Co.)
      Program chairs Mary Treseler and Leah Buley welcome you to the first day of keynotes. Read more.

      9:05am

      Add to your personal schedule
      9:05am–9:25am Tuesday, 03/21/2017
      Location: Grand Ballroom
      Kat Holmes (Microsoft)
      Keynote with Kat Holmes Read more.

      9:25am

      Add to your personal schedule
      9:25am–9:35am Tuesday, 03/21/2017
      Location: Grand Ballroom
      Barry Katz (California College of the Arts)
      The history of Silicon Valley Design is the history of the growth and expansion of design itself. Barry Katz explains how design has evolved from packaging electronics in sheet metal enclosures in the 1950s to grappling with some of the most fundamental problems of modern civilization: global poverty, urban violence, public health—in short, everything from the beginning of life to the end. Read more.

      9:35am

      Add to your personal schedule
      9:35am–9:55am Tuesday, 03/21/2017
      Location: Grand Ballroom
      Dan Hill (Arup)
      Dan Hill explores creating great user experience for buildings, places, infrastructure, and cities. Read more.

      9:55am

      Add to your personal schedule
      9:55am–10:05am Tuesday, 03/21/2017
      Location: Grand Ballroom
      Julie Zhuo (Facebook)
      Keynote with Julie Zhuo Read more.

      10:05am

      Add to your personal schedule
      10:05am–10:10am Tuesday, 03/21/2017
      Location: Grand Ballroom
      To Be Announced Read more.

      10:10am

      Add to your personal schedule
      10:10am–10:40am Tuesday, 03/21/2017
      Location: Grand Ballroom
      Moderated by:
      Irene Au (Khosla Ventures)
      Panelists:
      Ivy Ross (Google), Mary Treseler (O'Reilly Media)
      Listen in on a fireside chat between Irene Au, Ivy Ross, and Mary Treseler. Read more.

      10:40am

      Add to your personal schedule
      10:40am–10:45am Tuesday, 03/21/2017
      Location: Grand Ballroom
      Program chairs Mary Treseler and Leah Buley close the first day of keynotes. Read more.

      10:45am

      10:45am–11:20am Tuesday, 03/21/2017
      Location: Colonial Room/Italian Room (Sponsor Pavilion)
      Morning Break (35m)

      11:20am

      11:20am–12:00pm Tuesday, 03/21/2017
      Location: Olympic Room
      TBC
      Add to your personal schedule
      11:20am–12:00pm Tuesday, 03/21/2017
      Bridging design, technology, and business
      Location: California East
      Level: Intermediate
      Lane Goldstone (Brooklyn Copper Cookware)
      The mindset, skills, and experience that make you a successful user experience designer can contribute to your success as an entrepreneur. Instead of working on a project defined by someone else, what would it be like to bring your own ideas to life? Lane Goldstone shares her journey from consultant to entrepreneur and explains how having a background in design impacts Brooklyn Copper Cookware. Read more.
      Add to your personal schedule
      11:20am–12:00pm Tuesday, 03/21/2017
      Technology, tools, and process
      Location: California West
      Level: Beginner
      Amy Vainieri (Forum One), Courtney Clark (Forum One)
      How did Forum One design a beautiful website for a service-based organization that had almost 30 unique pages without taking a year to build it? Amy Vainieri and Courtney Clark explain how Forum One uses atomic design principles in its work and demonstrate how to make your website project more efficient, consistent, and scalable. Read more.
      Add to your personal schedule
      11:20am–12:00pm Tuesday, 03/21/2017
      Level: Beginner
      Aarron Walter (InVision)
      As the first designer hired at MailChimp, Aarron Walter founded the product design practice and scaled it as the company grew from just 6 employees to 550. The waters were at times difficult to navigate for him and his team. Aarron shares hard-learned lessons, guiding you around the obstacles that tripped him up and exposing the shortcuts that helped his team succeed. Read more.
      Add to your personal schedule
      11:20am–12:00pm Tuesday, 03/21/2017
      Beyond the screen
      Location: Grand Ballroom
      Level: Intermediate
      Mike Haley (Autodesk, Inc.)
      Mike Haley explores how machine learning (aka artificial intelligence) is changing how designers build products and how people experience them—a transformation driven by advances in computer science that enable designers to remove barriers to creativity, making it easier and faster to create than ever before. Read more.

      12:00pm

      Add to your personal schedule
      12:00pm–1:15pm Tuesday, 03/21/2017
      Location: Elizabethan AB, Elizabethan CD, Alexandra's, and Victor's
      During lunch, you'll have the chance to participate in a Birds of a Feather session with like-minded people. Read more.

      1:15pm

      Add to your personal schedule
      1:15pm–1:55pm Tuesday, 03/21/2017
      Location: Olympic Room
      Moderated by:
      Brian Russel Davis (Axiom88)
      Panelists:
      Details to come Read more.
      Add to your personal schedule
      1:15pm–1:55pm Tuesday, 03/21/2017
      Bridging design, technology, and business
      Location: California East
      Level: Intermediate
      Jordan Shade (IBM)
      Creating a culture around design thinking in any company requires education, evaluation, and iteration. IBM has educated and activated 10,000+ of its employees in design thinking. . .but how do you know if it's having an impact? Using IBM as a case study, Jordan Shade explains how to measure the adoption of this new way of working, including common blockers and essential enablers. Read more.
      Add to your personal schedule
      1:15pm–1:55pm Tuesday, 03/21/2017
      Beyond the screen
      Location: California West
      Level: Beginner
      Sarah Gold (Projects by IF)
      Companies use our data in thousands of ways but only ask permission to with one: getting us to click "agree" to a jargon-rich list of terms and conditions. It’s not good enough, and users know it. Sarah Gold discusses projects that offer new models of consent and explores how people respond when you give them more agency over the data they generate. Read more.
      Add to your personal schedule
      1:15pm–1:55pm Tuesday, 03/21/2017
      Level: Beginner
      Jenny Mullins (LearnUp Inc.)
      Being the first designer is rewarding, but it’s hard. How do you convince leadership to invest in design? What roadblocks will you face and how can you overcome them? Jenny Mullins shares helpful tips and practical advice to help any current or aspiring design leader pave the way for a strong design culture. Read more.
      Add to your personal schedule
      1:15pm–1:55pm Tuesday, 03/21/2017
      Technology, tools, and process
      Location: Grand Ballroom
      Level: Beginner
      Cathy Pearl (Sensely)
      "Earl Gray, hot." We are closer than ever to the promised land of the Star Trek computer. There have been huge strides recently in the technology of speech recognition, but the new era of speech-enabled devices (such as those with Siri, Ok Google, or Amazon Alexa integration) is in its infancy. Cathy Pearl shares key design principles to help you design the best VUI possible. Read more.

      2:05pm

      2:05pm–2:45pm Tuesday, 03/21/2017
      Location: Olympic Room
      TBC
      Add to your personal schedule
      2:05pm–2:45pm Tuesday, 03/21/2017
      Bridging design, technology, and business
      Location: California East
      Level: Intermediate
      Peter  Morville  (Semantic Studios)
      In response to a manager’s question about how to plan products, Alan Kay famously remarked, “The best way to predict the future is to invent it.” His answer invokes a paradox at the heart of design: we can’t know the future, yet it’s what we design for. Peter Morville argues that to practice strategic design amid disruptive innovation, we must get better at planning. Read more.
      Add to your personal schedule
      2:05pm–2:45pm Tuesday, 03/21/2017
      Technology, tools, and process
      Location: California West
      Level: Beginner
      Martin Charlier (Rain Cloud)
      Rapidly prototyping interactions spanning across multiple devices, places and interface types can be challenging. A little-used medium that can help is video: it can be used for both rapidly prototyping the experience of connected products as well as documenting it for development—without spending much time or money. Martin Charlier shares examples and shows you where to start. Read more.
      Add to your personal schedule
      2:05pm–2:45pm Tuesday, 03/21/2017
      Technology, tools, and process
      Location: Tower Salon A
      Level: Intermediate
      Danielle Malik (Design Equation), Billie Mandel (Design Equation)
      With the industry booming and fresh designers flooding the job market daily, the gap between education and employment has never been more evident. How can managers mentor junior hires to maximum effectiveness? How can junior designers stand out in the crowd? Danielle Malik and Billie Mandel explore the impact of strong mentorship in creating successful designers. Read more.
      Add to your personal schedule
      2:05pm–2:45pm Tuesday, 03/21/2017
      Technology, tools, and process
      Location: Grand Ballroom
      Level: Beginner
      Mark Wolfe (Slalom)
      Many people begin a show or podcast on their computer, continue it on their handset, and finish the experience from their home. Unifying the experience across the connected ecosystem is essential to maintain engaged and loyal users. Mark Wolfe discusses designing the experience for streaming devices and the connected experience for the entire digital ecosystem. Read more.

      2:45pm

      2:45pm–3:35pm Tuesday, 03/21/2017
      Location: Colonial Room/Italian Room (Sponsor Pavilion)
      Afternoon Break (50m)

      3:35pm

      3:35pm–4:15pm Tuesday, 03/21/2017
      Location: Olympic Room
      TBC
      Add to your personal schedule
      3:35pm–4:15pm Tuesday, 03/21/2017
      Technology, tools, and process
      Location: California East
      Level: Intermediate
      Kaaren Hanson (Medallia), Micah Alpern (Medallia), sara khoury (Google), Amanda Linden (Asana), Catherine Courage (Google)
      Startup design is radically different from design at established companies. Join in to hear how design leaders Catherine Courage (Docusign), Kaaren Hanson (Medallia), Sara Khoury (bebop), and Amanda Linden (Asana) moved from leadership positions at large corporations to roles at scrappy startups. If you’re thinking about joining a startup, this is the panel to attend. Read more.
      Add to your personal schedule
      3:35pm–4:15pm Tuesday, 03/21/2017
      Technology, tools, and process
      Location: California West
      Level: Non-technical
      Patrick Hebron (Interactive Telecommunications Program, New York University)
      Is it possible to simplify design tools without limiting their expressivity? Patrick Hebron investigates how recent advances in machine learning and artificial intelligence will enable a new generation of tools that help novice and expert designers alike develop deeply nuanced and original ideas without committing to a steep learning curve or ceding creative control to the machine. Read more.
      Add to your personal schedule
      3:35pm–4:15pm Tuesday, 03/21/2017
      Technology, tools, and process
      Location: Tower Salon A
      Level: Non-technical
      Amy Silvers (Nasdaq)
      Design teams often treat research as an artifact, conducting and recording interviews and then setting them aside when it’s time to work on design. This results in designs that don't meet the users' needs. Amy Silvers explains how Nasdaq's design team has been working to include research throughout the design process, outlining the tools they use to manage and share findings. Read more.
      Add to your personal schedule
      3:35pm–4:15pm Tuesday, 03/21/2017
      Beyond the screen
      Location: Grand Ballroom
      Level: Non-technical
      Andra Keay (Silicon Valley Robotics)
      As robots become reality, there are calls for us to design ethical "good" robots. . .but all we really need are good design principles for robots. Andra Keay introduces five principles for good robot design drawn from the best thinking in human-robot interaction—purpose, predictability, transparency, durability, and honesty—illustrated by examples of robotics best practice. Read more.

      4:25pm

      4:25pm–5:05pm Tuesday, 03/21/2017
      Location: Olympic Room
      TBC
      Add to your personal schedule
      4:25pm–5:05pm Tuesday, 03/21/2017
      Bridging design, technology, and business
      Location: California East
      Level: Intermediate
      lizzie kumaria (Objective Subject), David Jalbert-Gagnier (Objective Subject)
      David Jalbert-Gagnier and Lizzie Kumaria of Objective Subject share how a digital project kickstarted a wider update of the City of Oakland’s communication materials. Showcasing the principle of "evolution, not revolution," which is so crucial in public sector design, Lizzie and David discuss four tests for better government visual identities. Read more.
      Add to your personal schedule
      4:25pm–5:05pm Tuesday, 03/21/2017
      Technology, tools, and process
      Location: California West
      Level: Intermediate
      Ben Fullerton (Nike)
      A blinking cursor, a blank sheet of paper, an empty artboard. . .the very beginning of a project can be a daunting place for anyone, regardless of how many times they’ve been there before. Ben Fullerton explores different ways designers approach work and identifies some techniques that lead to successful projects and quality work. Read more.
      Add to your personal schedule
      4:25pm–5:05pm Tuesday, 03/21/2017
      Beyond the screen
      Location: Tower Salon A
      Level: Beginner
      Patrick Chew (IBM Design), Alexandra Williams (Airbnb), Ryan Noon (Nike), Tim Belonax (Pinterest)
      Companies around the world are creating room for screen printing, letterpress, circuitry, and more. But what does physical making have to do with building better products? Patrick Chew, Alexandra Williams, Ryan Noon, and Tim Belonax discuss how spaces like this come to be, why they exist, and how they're changing the modern workplace. Read more.
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      4:25pm–5:05pm Tuesday, 03/21/2017
      Level: Intermediate
      Darrin Caddes (Plantronics)
      Design is an increasingly important element in determining the success or failure of a wearable device. Darrin Caddes discusses the state of wearables today from a design and aesthetics perspective, covering societal drivers, motivating factors, UX trends, potential barriers for adoption, and core keys to success. Read more.

      5:05pm

      Add to your personal schedule
      5:05pm–6:15pm Tuesday, 03/21/2017
      Location: Colonial Room/Italian Room (Sponsor Pavilion)
      Join us in the Sponsor Pavilion to mingle with other conference participants in a social setting. Enjoy a drink or two while networking and checking out cool tools, innovations, and influencers in the wide world of design. This event is open to all attendees, sponsors, and exhibitors. Read more.

      7:30am

      7:30am–9:00am Wednesday, 03/22/2017
      Location: Colonial Room/Italian Room (Sponsor Pavilion)
      Morning Coffee Service (1h 30m)

      8:15am

      Add to your personal schedule
      8:15am–8:45am Wednesday, 03/22/2017
      Location: Georgian
      Meet us before the opening keynotes on Wednesday morning and get to know fellow attendees in quick 60-second discussions. Read more.

      9:00am

      Add to your personal schedule
      9:00am–9:05am Wednesday, 03/22/2017
      Location: Grand Ballroom
      Mary Treseler (O'Reilly Media), Leah Buley (Leah Buley Co.)
      Program chairs Mary Treseler and Leah Buley welcome you to the second day of keynotes. Read more.

      9:05am

      Add to your personal schedule
      9:05am–9:20am Wednesday, 03/22/2017
      Location: Grand Ballroom
      Level: Advanced
      Alan Cooper (Cooper )
      It seems every business person has gotten the memo: get design and win big. Companies everywhere are hiring, contracting, acquiring, and training designers. But is it really making any difference to the bottom line? Alan Cooper explains why success requires more than just designers. You must also effectively integrate design into your business—and that is a significant design problem in itself. Read more.

      9:20am

      Add to your personal schedule
      9:20am–9:35am Wednesday, 03/22/2017
      Location: Grand Ballroom
      Dan Mall (SuperFriendly)
      It's no longer enough to be a Photoshop master. Designers need to grow their skills in order to stay relevant and effective. But which skills are worth focusing on? Drawing on his experience, Dan Mall shares stories and perspectives on whether designers should code, how designers can fit into Agile workflows, the role a designer has in creating, using, and maintaining design systems, and more. Read more.

      9:35am

      Add to your personal schedule
      9:35am–10:05am Wednesday, 03/22/2017
      Location: Grand Ballroom
      John Allspaw (Etsy), Randy Hunt (Etsy)
      Join John Allspaw and Randy Hunt for a fireside chat. Read more.

      10:05am

      Add to your personal schedule
      10:05am–10:25am Wednesday, 03/22/2017
      Location: Grand Ballroom
      To Be Announced Read more.

      10:25am

      Add to your personal schedule
      10:25am–10:35am Wednesday, 03/22/2017
      Location: Grand Ballroom
      To Be Announced Read more.

      10:35am

      Add to your personal schedule
      10:35am–10:40am Wednesday, 03/22/2017
      Location: Grand Ballroom
      To be Announced Read more.

      10:40am

      Add to your personal schedule
      10:40am–10:45am Wednesday, 03/22/2017
      Location: Grand Ballroom
      Program chairs Mary Treseler and Leah Buley close the second day of keynotes. Read more.

      10:45am

      10:45am–11:20am Wednesday, 03/22/2017
      Location: Colonial Room/Italian Room (Sponsor Pavilion)
      Morning Break (35m)

      11:20am

      Add to your personal schedule
      11:20am–12:00pm Wednesday, 03/22/2017
      Level: Non-technical
      Eli Silva (Pivotal Labs), Molly Beyer (University of North Texas)
      Who designs designers? Who designs design organizations? Is UX empathy only skin deep? Do you believe in a world where everyone matters? Eli Silva and Molly Beyer outline ways to design cultures that support design thinking, organizational growth, and diversity in the workplace. Join in to learn how to develop career paths for your team and discover tips for inclusivity in design workspaces. Read more.
      Add to your personal schedule
      11:20am–12:00pm Wednesday, 03/22/2017
      Beyond the screen
      Location: California East
      Level: Intermediate
      Claire Rowland (Independent)
      The IoT creates new possibilities for controlling and instrumenting the world but also new possibilities for failure—systems are subject to physical breakages, gnarly software bugs, and emergent system effects. We have a responsibility to system users to anticipate and mitigate these failures. Claire Rowland discusses the ways products can fail and explains how to mitigate the impact on users. Read more.
      Add to your personal schedule
      11:20am–12:00pm Wednesday, 03/22/2017
      Location: California West
      Simon Endres (Red Antler)
      Simon Endres shares his experience creating the brand for the NZ-inspired, SF-based footwear company Allbirds. Read more.
      Add to your personal schedule
      11:20am–12:00pm Wednesday, 03/22/2017
      Beyond the screen
      Location: Tower Salon A
      Level: Intermediate
      Steve Portigal (Portigal Consulting)
      War stories about contextual user research and the inevitable mishaps that ensue are in turn bizarre, comic, tragic, and generally astonishing. Steve Portigal shares some of the best stories he's collected, examining the patterns revealed by the stories and articulating the different lessons revealed by his large collection. Read more.
      Add to your personal schedule
      11:20am–12:00pm Wednesday, 03/22/2017
      Level: Intermediate
      Braden Kowitz (GV (formerly Google Ventures))
      Design culture. We know it’s important. It affects design teams, productivity, hiring, and employee retention. But often it’s hard to define and even harder to foster. Braden Kowitz draws on his experience working with over 100 startups at GV (formerly Google Ventures) to discuss the main tenets of creating a meaningful design culture. Read more.

      12:00pm

      Add to your personal schedule
      12:00pm–1:15pm Wednesday, 03/22/2017
      Location: Elizabethan AB, Elizabethan CD, Alexandra's, and Victor's
      During lunch, you'll have the chance to participate in a Birds of a Feather session with like-minded people. Read more.

      1:15pm

      Add to your personal schedule
      1:15pm–1:55pm Wednesday, 03/22/2017
      Level: Intermediate
      Alastair Simpson (Atlassian)
      Within four years, Atlassian's design team has increased from 6 to 126. Building and managing a design team of this size is one thing; integrating it into a traditionally engineering led organization is another. Alastair Simpson shares how Atlassian has successfully embraced design as a first-class discipline and is transitioning from an engineering- to an experience-led company. Read more.
      Add to your personal schedule
      1:15pm–1:55pm Wednesday, 03/22/2017
      Bridging design, technology, and business
      Location: California East
      Level: Intermediate
      Brandon  Schauer  (Adaptive Path at Capital One)
      We map and measure customer journeys, but often stumble at just what should be done next to deliver great service experience atop complex systems and organizations. Brandon Schauer demonstrates that the paths forward are knowable and can be practiced with rigor if we understand and apply the soft—and sometimes hard—science of service design. Read more.
      Add to your personal schedule
      1:15pm–1:55pm Wednesday, 03/22/2017
      Bridging design, technology, and business
      Location: California West
      Level: Non-technical
      Tim Frick (Mightybytes, Inc.)
      The internet is becoming the world’s largest source of CO2 emissions. 560,000 agencies around the world make daily design decisions on behalf of their clients, directly impacting internet sustainability. Tim Frick explains how to apply sustainability principles to the process of designing digital products and services, helping you make better decisions on behalf of people and the planet. Read more.
      Add to your personal schedule
      1:15pm–1:55pm Wednesday, 03/22/2017
      Beyond the screen
      Location: Tower Salon A
      Level: Intermediate
      What happens when the trolley problem is applied to an autonomous car? What happens when the robot nanny has to discipline a child? Algorithms and the IoT are not neutral or impartial—they inherit the biases and assumptions we train them for. Gretchen Anderson explores the challenges we face when designing the user experiences of the complex behavioral agents that increasingly run our lives. Read more.

      2:05pm

      Add to your personal schedule
      2:05pm–2:45pm Wednesday, 03/22/2017
      Beyond the screen
      Location: Georgian
      Level: Intermediate
      Pamela Pavliscak (SoundingBox)
      The technology we use every day knows a lot about what we do. But so far, it doesn’t know much about how we feel. That’s changing as emotion-sensing technology moves from the experimental phase to reality. Pamela Pavliscak explores what makes for a rich emotional experience and why, even if we make our technology invisible, the connection will still be emotional. Read more.
      Add to your personal schedule
      2:05pm–2:45pm Wednesday, 03/22/2017
      Beyond the screen
      Location: California East
      Level: Intermediate
      Desiree Garcia (IBM Watson)
      Desiree Garcia shares a case study of using IBM Watson to build a bot to help Nike+ customers troubleshoot their products. Along the way, Desiree demonstrates the urgent importance of designing with content first and outlines the ways that even advanced bots can leave people helpless in very serious situations. Read more.
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      2:05pm–2:45pm Wednesday, 03/22/2017
      Bridging design, technology, and business
      Location: California West
      Level: Beginner
      Amanda Linden (Asana)
      The future of enterprise design is one where users have a strong connection with the brand of the products they are using. At the same time, future enterprise products will make you feel closer to your coworkers, even as teams become more distributed across the globe. Amanda Linden explains what your product team should prioritize and how to ensure your user experience investments are successful. Read more.
      Add to your personal schedule
      2:05pm–2:45pm Wednesday, 03/22/2017
      Level: Non-technical
      Noah Iliinsky (Amazon Web Services)
      Noah Iliinsky offers a quick survey of 17 design approaches and conversations you've never heard of—or aren't using sufficiently—enabling you to find the right problems to solve and solve them well. . .or at least better than you can now. Read more.

      2:45pm

      2:45pm–3:35pm Wednesday, 03/22/2017
      Location: TBD
      Afternoon Break (50m)

      3:35pm

      3:35pm–4:15pm Wednesday, 03/22/2017
      Location: Georgian
      TBC
      Add to your personal schedule
      3:35pm–4:15pm Wednesday, 03/22/2017
      Beyond the screen
      Location: California East
      Level: Non-technical
      Jody Medich (Singularity University)
      Virtual reality has great entertainment potential, but that's just the beginning. Because VR provides all of our visual sense, it has magical abilities to actively rewire the brain to provide superhuman healing powers for everything from PTSD to paralysis to recovery from strokes. Jody Medich discusses the how and why and explores the untapped potential for this technology beyond entertainment. Read more.
      Add to your personal schedule
      3:35pm–4:15pm Wednesday, 03/22/2017
      Bridging design, technology, and business
      Location: California West
      Level: Intermediate
      Jay Trimble (NASA)
      Jay Trimble explains how design thinking was applied to user software for NASA's mission control systems and how NASA has been able to build a design-informed organization of stakeholders by mapping existing mental models from system engineering to design thinking. Read more.
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      3:35pm–4:15pm Wednesday, 03/22/2017
      Beyond the screen
      Location: Tower Salon A
      Level: Beginner
      Ame Elliott (Simply Secure), Elizabeth Goodman (confectious), Adrienne Porter Felt (Google), Jennifer King (UC Berkeley School of Information)
      If users don’t trust a product, they won’t use it. Too often, security and privacy are treated only as engineering problems—not problems involving design. Using examples from large-scale software deployments with more than a billion users, this panel deconstructs UX microinteractions—details giving immediate feedback—that communicate security and shares tips for designing trustable interactions. Read more.

      4:25pm

      4:25pm–5:05pm Wednesday, 03/22/2017
      Location: Georgian
      TBC
      Add to your personal schedule
      4:25pm–5:05pm Wednesday, 03/22/2017
      Technology, tools, and process
      Location: California East
      Level: Intermediate
      Rafi Ajl (Highway1)
      Things don’t come into the world as fully formed awesome expressions: they are the result of a rigorous design process. Rafi Ajl shares lessons learned from 40 hardware teams who have gone through the Highway1 accelerator—enabling you to listen to people and the world around you and chase down the insights that differentiate the merely good from the truly great. Read more.
      Add to your personal schedule
      4:25pm–5:05pm Wednesday, 03/22/2017
      Bridging design, technology, and business
      Location: California West
      Level: Non-technical
      Daniel Soltis (Moving Brands)
      While branding is often viewed as graphic design, it is intertwined with user experience: a brand identity is a tool that practitioners use when designing a range of experiences. Daniel Soltis explains how attitudes, skills, and practices from UX design can inform brand design and, more generally, what it looks like to take lessons from one discipline and apply them to a new context. Read more.
      Add to your personal schedule
      4:25pm–5:05pm Wednesday, 03/22/2017
      Level: Beginner
      Julie Rodriguez (Sapient Global Markets)
      Your data can be key to the success of your decisions and communications, but without proper data visualizations that provide context and accurate representation of the numbers, communications can be misguided. Julie Rodriguez draws upon examples from her book Visualizing Financial Data to show you how to turn your raw data into meaningful information. Read more.

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