Ben Yoskovitz provides an in-depth, hands-on exploration of business strategy, product management, and the role of design in both of these disciplines. Over two days, Ben guides you through various tools, techniques, and processes for understanding and mapping business strategies, measuring what matters, and learning how to build quality products that solve real problems. You’ll leave with a more holistic view of how businesses operate, how product management functions, and how design can impact both.
The role of product managers
Building product roadmaps
Exercise: Product roadmap design and Q&A
Feature prioritization and MVPs
Exercise: Ranking features for development and designing MVPs
Applying data and product management best practices to design
Discussion around tests and experiments and the role of design
Fitting product design into the product development process
Q&A and wrap-up
Benjamin Yoskovitz is the founding partner at Highline BETA, a startup cocreation company that works with large customers to identify areas of interest and potential disruption and then recruits founders and invests in creating new startups. It’s a new model for disruptive innovation. Previously, Ben was vice president of product at VarageSale and GoInstant (acquired by Salesforce in 2012). Prior to those roles, Ben was a founding partner at Year One Labs, an early-stage startup accelerator, which ran a Lean Startup methodology and invested in five startups, one of which, Localmind, was acquired by Airbnb.
In 2013, Ben coauthored Lean Analytics with Alistair Croll, one of several books in the Lean Startup Series published by O’Reilly. Ben has spoken around the world at events and conferences, including the Lean Event (Brighton, UK), CRUNCH Conference (Budapest), and Lean Startup Conference (SF). Ben conducts keynotes, workshops, and training sessions on Lean Startup, data analytics, product management, product strategy, and more. He is often quoted in national and international publications, such as the Wall Street Journal and the New York Times. Ben actively blogs at Instigatorblog.com, covering topics including startups, raising capital, product management, Lean Startup, and Lean Analytics, and more.
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