Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA

Uncovering need and validating ideas

Marieke McCloskey (UserTesting)
2:05pm–2:45pm Tuesday, March 21, 2017
Beyond the screen
Location: Olympic Room
Tags: sponsored
Average rating: ***..
(3.00, 4 ratings)

Who is this presentation for?

  • Anyone who knows they should be thinking more about the people they’re designing for—especially those without a research team at their disposal

What you'll learn

  • Understand the importance of spending time getting to know the people you want using your product
  • Explore lessons from studies Marieke and her team have run
  • Learn practical ways to do this research yourself


Want to build products that people will use? You need to spend time getting to know the people you want using your products. Marieke McCloskey explains how to conduct your own interviews and “field” observations. (Field is in quotation marks because you’ll learn how to gather contextual feedback and insights without watching over people’s shoulders.) Uncovering need is only part of the puzzle though. Brainstorming solutions and testing them are also requirements for success. Marieke discusses the importance of getting early feedback on product and feature ideas and continuously testing your designs and prototypes. Along the way, Marieke shares videos and anecdotes from studies run at UserTesting.

This session is sponsored by UserTesting.

Photo of Marieke McCloskey

Marieke McCloskey


Marieke McCloskey is the director of research at UserTesting, the user experience research platform that helps you get on-demand insights from target markets, where she ensures customers have a great experience by conducting research at every stage of the design process. Prior to this, she lead UserTesting’s Professional Services team. Previously, Marieke was a user experience consultant at Nielsen Norman Group, where she trained thousands of professionals on UX research and design.