Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA

How is design driving outcomes?

Doug Powell (IBM)
10:05am–10:15am Tuesday, March 21, 2017
Location: Grand Ballroom
Average rating: **...
(2.91, 11 ratings)

How is design driving outcomes? Doug Powell explains how IBM’s design transformation is resulting in real impact for the world’s most established and enduring tech company.

This keynote is sponsored by IBM.

Photo of Doug Powell

Doug Powell


Doug Powell is a distinguished designer at IBM, directing the program to scale design and design thinking across the global tech company. A designer with more than 25 years of experience in a wide range of design disciplines, Doug is a lecturer, commentator, and thought leader on design issues and has presented at a variety of national conferences and forums, including the 2015 Beirut Design Week in Lebanon, the 2015 Offset design conference in Dublin, Ireland, the 2011 Mayo Clinic Transform Conference, and the podcast Design of Business/Business of Design. He was a recipient of the 2014 Distinguished Alumni Award from the Sam Fox School of Design at Washington University in St. Louis and the 2014 Fellow Award from AIGA Minnesota. Between 2011 and 2013, Doug served as the national president of AIGA, the professional association for design and the largest and oldest design organization in the world.