Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA

Architecture Walking Tour of San Francisco

1:00pm–4:00pm Monday, March 20, 2017
Location: Great Clock in the Westin St Francis Lobby

What makes one place different from another? How do you make sense of where you are and where you can go at any given time? How does the context you’re in affect how you think and act? How has the form of these contexts come about? These questions are essential to our ability to function in the world, and yet we don’t think about them much as we go about our day-to-day activities. Nor do we often consider how they can be applied to information environments like websites and apps as much as to physical environments such as buildings, towns, and cities.

Join information architect Jorge Arango for an afternoon walking tour of downtown San Francisco. We’ll be examining the city as an information environment as we delve into these questions. You’ll discover how we form mental models of urban environments and what we as designers should learn to create more effective user experiences in information environments.

The tour will take us through the streets in downtown San Francisco, where we will examine and discuss the elements that compose the city and the forces (governance, commercial, transportation, physical constraints, etc.) that have given it its present shape. We’ll explicitly be looking to make connections to the sort of complex information environments that user experience designers are called on to work on today.

Jorge is one of the coauthors of Information Architecture for the Web and Beyond, the fourth edition of O’Reilly’s celebrated “polar bear” book. He has a background in architecture and for over a decade has been thinking and writing about how people make sense of environments and what UX designers can learn from architecture and urban design.