Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA

Determining success in design

Julie Zhuo (Facebook)
9:55am–10:05am Tuesday, March 21, 2017
Location: Grand Ballroom
Average rating: ***..
(3.00, 15 ratings)

In the design community, there is often an adverse reaction to the notion of being metrics driven. The term conjures up notions of soulless design and poor optimizations. But what are the alternatives? More broadly, how can we know if our designs achieve what we set out to do?

Julie Zhuo explores the different definitions of success in design and shares a few principles on how to set clear goals.

Photo of Julie Zhuo

Julie Zhuo


Julie Zhuo leads the design team at Facebook working on the Facebook app, where her responsibilities range from making News Feed the best place to get the news you care about to designing tools that help you share with the people most important to you. She has been at Facebook since 2006, helping grow the service from 8 million college and high school students to over 1 billion people all over the world. Julie regularly writes about design and technology on her popular blog, The Year of the Looking Glass, and in publications like Fast Company, the New York Times, and Huffington Post. Julie holds a BS and MS in computer science from Stanford, where she was a Mayfield fellow and coordinated the well-known CS198 program of student computer science instructors. In her spare time, she likes playing video games and exploring SF’s delectable food scene.