Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA

The expanding perimeter: The evolution of design in Silicon Valley

Barry Katz (California College of the Arts)
9:25am–9:35am Tuesday, March 21, 2017
Location: Grand Ballroom
Average rating: ***..
(3.75, 12 ratings)

The history of Silicon Valley Design is the history of the growth and expansion of design itself. Barry Katz explains how design has evolved from packaging electronics in sheet metal enclosures in the 1950s to grappling with some of the most fundamental problems of modern civilization: global poverty, urban violence, public health—in short, everything from the beginning of life to the end.

Photo of Barry Katz

Barry Katz

California College of the Arts

Barry Katz is consulting professor in the Department of Mechanical Engineering at Stanford University, professor of industrial and interaction design at the California College of the Arts in San Francisco, and a fellow at Silicon Valley-based design and innovation consultancy IDEO. Barry is the author of six books, including Change by Design with Tim Brown and Make It New: The History of Silicon Valley Design, and his writing on design as a strategy of innovation has appeared in many academic, professional, and popular journals.