Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA

In-Person Training
Product strategy for designers

Benjamin Yoskovitz (Highline BETA)
Sunday, March 19 & Monday, March 20, 9:00am - 5:00pm
Location: Hampton
Average rating: *****
(5.00, 2 ratings)

Participants should plan to attend both days of this 2-day training course. Platinum and Training passes do not include access to tutorials on Monday.

Ben Yoskovitz provides an in-depth, hands-on exploration of business strategy, product management, and the role of design in both of these disciplines. Over two days, Ben guides you through various tools, techniques, and processes for understanding and mapping business strategies, measuring what matters, and learning how to build quality products that solve real problems.

What you'll learn, and how you can apply it

  • Learn key concepts of product development and management, such as pricing models, business models, data analytics, and product roadmapping, to be sure you’re designing a product that meets the needs of your target market
  • Understand how your work can have an impact in achieving broader business goals
  • Explore how to collaborate more closely with product management and engineering teams to deliver the right products to market
  • Discover how to figure out what to build with confidence and determine the most important use of your organization’s resources
  • Learn how to leverage Lean principles and tactics for building better products and deploy the design thinking process within your organization to innovate quickly and effectively

This training is for you because...

  • You're a designer who wants to understand the broader scope of what’s involved in building and managing a business and product, from the overarching goals and vision to the nitty-gritty details of how to get there.

Prerequisites:

  • A basic knowledge of Lean Startup is useful but not required.
  • This course includes numerous opportunities for teamwork. Ideally, you'll attend alongside a coworker in order to work together on various exercises.
  • You’ll receive a list of recommended references and resources prior to the training.

Ben Yoskovitz provides an in-depth, hands-on exploration of business strategy, product management, and the role of design in both of these disciplines. Over two days, Ben guides you through various tools, techniques, and processes for understanding and mapping business strategies, measuring what matters, and learning how to build quality products that solve real problems. You’ll leave with a more holistic view of how businesses operate, how product management functions, and how design can impact both.

Outline
Day 1

  • Introduction, course overview, and expectations
  • How design fits into business and product management
  • Business mapping: Lean Canvas
  • Exercise: Lean Canvas and Q&A
  • Business mapping: Value Proposition Canvas
  • Exercise: Value Proposition Canvas and Q&A
  • Metrics: The fundamentals
  • Measuring success: An introduction to Lean Analytics
  • Exercise: Systems diagram and Q&A
  • The One Metric That Matters and the Lean Analytics Cycle

Day 2

  • The role of product managers
  • Building product roadmaps
  • Exercise: Product roadmap design and Q&A
  • Feature prioritization and MVPs
  • Exercise: Ranking features for development and designing MVPs
  • Applying data and product management best practices to design
  • Discussion around tests and experiments and the role of design
  • Fitting product design into the product development process
  • Q&A and wrap-up

About your instructor

Photo of Benjamin Yoskovitz

Benjamin Yoskovitz is the founding partner at Highline BETA, a startup cocreation company that works with large customers to identify areas of interest and potential disruption and then recruits founders and invests in creating new startups. It’s a new model for disruptive innovation. Previously, Ben was vice president of product at VarageSale and GoInstant (acquired by Salesforce in 2012). Prior to those roles, Ben was a founding partner at Year One Labs, an early-stage startup accelerator, which ran a Lean Startup methodology and invested in five startups, one of which, Localmind, was acquired by Airbnb.

In 2013, Ben coauthored Lean Analytics with Alistair Croll, one of several books in the Lean Startup Series published by O’Reilly. Ben has spoken around the world at events and conferences, including the Lean Event (Brighton, UK), CRUNCH Conference (Budapest), and Lean Startup Conference (SF). Ben conducts keynotes, workshops, and training sessions on Lean Startup, data analytics, product management, product strategy, and more. He is often quoted in national and international publications, such as the Wall Street Journal and the New York Times. Ben actively blogs at Instigatorblog.com, covering topics including startups, raising capital, product management, Lean Startup, and Lean Analytics, and more.

Conference registration

Get the Platinum pass or the Training pass to add this course to your package.