Prepare to Design the Future
March 19–20, 2017: Training
March 20–22, 2017: Tutorials & Conference
San Francisco, CA

Explore, persuade, destroy: Storyboarding for product development

Abi Jones (Google)
1:30pm–5:00pm Monday, March 20, 2017
Technology, tools, and process
Location: California West
Level: Non-technical
Average rating: ***..
(3.73, 11 ratings)

Who is this presentation for?

  • Designers, developers, product managers, and business owners

What you'll learn

  • Learn how to structure a story as a test for product needs
  • Understand how to get and give feedback on your product stories
  • Learn how to change your team’s focus from features to use goals


Storyboarding converts brainstorming sessions into a real product direction and, in turn, provides a vision that your team can return to throughout the design and development process. Abi Jones explains how to place product ideas in the context of user needs through storyboarding, as she walks you through refining product concepts and shares a variety of sketching techniques and product stories.

From childhood, we’re wired to remember and think in story structure. Over the course of this workshop, you’ll learn how to harness this ingrained skill by presenting your product concepts in the form of stories and storyboards. Abi starts by exploring product ideas with stories, a method that bridges silos between your teams and gets you communicating by using collaborative methods to define product direction. By crafting a story together, every member of your team is focused on building a single, cohesive product. Next, in teams, you’ll practice persuading managers and clients to champion user-centered products by channeling the power of stories.

Storyboards make it easier to recognize and destroy zombie ideas—ideas without a brain or beating heart. Zombies eat resources and sap your team’s time, energy, and commitment. Your storyboards will drive a product’s structure and flow, saving time by focusing on living, breathing ideas that provide value to your users.

Photo of Abi Jones

Abi Jones


Abi Jones is a designer and sprint master at Google Fiber, where she helps teams answer critical business questions through design, prototyping, and testing ideas with customers. Abi specializes in product development via storyboarding. She illustrated the second edition of Understanding Your Users.

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04/25/2017 9:02am PDT

Does anyone have the link to Abi’s workshop? I want to review some of the content but I misplaced the link