User experience (UX) designers add necessary perspective and skills to early-stage companies, which are often overweighted with technical and business expertise. UX designers’ aptitude for considering holistic systems, desire to understand human motivations, visual thinking superpowers, and dedication to validated learning make them valuable early hires for startups. Increasingly, designers are taking more strategic roles at early-stage companies, but founders with a background in design are still relatively rare.Lane Goldstone shares her journey from consultant to entrepreneur and explains how having a background in design impacts her company, Brooklyn Copper Cookware, in order to inspire more designers to consider founding companies.
Lane Goldstone is the cofounder of Brooklyn Copper Cookware. Although she now identifies as an entrepreneur, Lane’s roots are in digital product design and construction. Since the early ‘90s, she has worked with teams at Philosophie, Kluge, Carbon Five, LUXr, Hot Studio, Liquidnet, Atomic Object, Cooper, Electronic Arts, and Microsoft on projects that span the digital era. Lane is a popular teacher and speaker on the subjects of user experience (UX), Lean Startup, Agile, and Balanced Teams. Lane’s recent speaking engagements include Design Briefs, the Balanced Team Summit, UX London, UX Week, Lean UX NYC, the Lean Startup Conference, QConSF, and Agile UX NYC. She has a broad understanding of UX practices in many settings and looks forward to sharing her journey from consultant to entrepreneur with you.
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