Four years ago, after 10 years in business, Atlassian had only six designers. Fast forward to today, and the design team numbers 126. Building and managing a design team of this size is one thing; integrating it into a traditionally engineering-led organization is another.
Alastair Simpson shares how Atlassian has successfully embraced design as a first-class discipline and is transitioning from an engineering- to an experience-led company. Alastair offers practical tips about how to grow and lead design teams as you scale and how to get design thinking adopted company wide and explores some of the mistakes Atlassian made and road bumps encountered along the way. You’ll leave armed with a playbook for how to manage your team of designers to effect meaningful change within your organization.
Alastair Simpson is head of design for software teams at Atlassian. Alastair is an advocate of using design-thinking methodologies to solve complex business problems. Previously, he worked at global publisher Reed Business Information and a digital consultancy firm consulting to Qantas, Foxtel, and Telstra. Alastair also owns a rather large T-shirt collection.
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