Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA

Sponsored conference sessions

Thursday, January 21

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9:25am Thursday, 01/21/2016
Location: Festival Pavilion
Doug Powell (IBM)
Average rating: ***..
(3.88, 43 ratings)
In 2013, IBM, one of the world’s largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell offers a look at how this 350,000-employee company implemented Design Thinking and is addressing the needs of their users to deliver outcomes with speed and at scale. Read more.
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1:15pm Thursday, 01/21/2016
Location: Fire House
Amanda Linden (Facebook), Katie Dill (Airbnb), Kristen Spilman (Dropbox), Silvia Vergani (IDEO), Melanie Araujo (Front and Center)
Average rating: ****.
(4.31, 26 ratings)
What skills should a designer who wants to eventually manage and lead their own great design teams be developing right now? How do these differ from the skills that landed you your current design dream job? Join design leaders from Asana, Airbnb, Dropbox, and IDEO for a candid discussion about the designer's career journey. Read more.
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2:05pm Thursday, 01/21/2016
Location: Fire House
Doug Powell (IBM), Mirozlav Asis (IBM), Omkar Chandgadkar (IBM Corporation)
Average rating: ***..
(3.50, 6 ratings)
Join IBM design principal Doug Powell and IBM UX designer Omkar Chandgadkar in this wide-ranging discussion of the challenges, complexities, and surprising rewards of designing at scale. Read more.
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3:45pm Thursday, 01/21/2016
Location: Fire House
Erik Flowers (Intuit)
Average rating: ****.
(4.11, 9 ratings)
Service design is a growing focus, and businesses large and small are trying to integrate it into both their design practice and business culture. Erik Flowers discusses building service design capacity at Intuit, blending the story of how it was implemented with practical insights into what has succeeded, what has failed, and how the company has grown along the way. Read more.

Friday, January 22

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1:15pm Friday, 01/22/2016
Location: Fire House
Maria Giudice (Autodesk), Scott Tong (Pinterest), Bo Lu (Pinterest), James DeAngelis (Pinterest)
Average rating: ***..
(3.17, 6 ratings)
At Pinterest, one of our core mantras is “put Pinners first.” But what does that really mean when designing a product? How do you balance your gut, the feedback from your users, and what the numbers say? The Pinterest design team talks about the art and science of product design and explores how to build a product that hits all your aggressive growth goals but still feels human. Read more.
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3:45pm Friday, 01/22/2016
Location: Fire House
John Edson (LUNAR)
Average rating: ****.
(4.00, 3 ratings)
The acquisition of venerated design firm LUNAR by the consulting giant McKinsey & Company is just the latest tangible indicator of the changes in the design profession we’ve all been feeling. Read more.