Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA

Design and business conference sessions

Thursday, January 21

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1:15pm Thursday, 01/21/2016
Location: Festival Pavilion - Main Stage
John Maeda (KPCB), Irene Au (Khosla Ventures), Jeff Veen (True Ventures), Dayna Grayson (NEA), Enrique Allen (Designer Fund)
Average rating: ***..
(3.80, 10 ratings)
In the past year, we've seen a growing trend of VC firms bringing designers on board as partners. Listen and learn as four designers turned venture capital partners discuss how they approach investment decisions, what life is like as a designer in a VC firm, and what the ingredients are for launching and building a successful company. Read more.
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1:15pm Thursday, 01/21/2016
Location: Generals Residence Ballroom
Dan Watson (Satellite Application Catapult)
Average rating: ***..
(3.00, 4 ratings)
Regulation is often seen as constraining innovation, but far from being intimidated, designers should be encouraged to bring their skills and processes to bear, seeing regulation more as specification. Dan Watson explains why designers have an exciting opportunity to redefine regulatory boundaries through cross-disciplinary facilitation, prototyping, and communication, among other skills. Read more.
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2:05pm Thursday, 01/21/2016
Location: Generals Residence Ballroom
Joe Robinson (Circle)
Average rating: ****.
(4.20, 5 ratings)
Thoughtful design and emerging technologies are changing the ways we interact with our money. With the advent of automated savings, hidden payments, robo-advisors, and blockchains, personal finance is changing more rapidly than ever before. Joe Robinson explores new trends in the design of personal financial services, how interactions with money are changing, and what to expect in the future. Read more.
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4:35pm Thursday, 01/21/2016
Location: Generals Residence Ballroom
Suzanne Pellican (Intuit QuickBooks)
Average rating: ****.
(4.25, 8 ratings)
Suzanne Pellican explains how Intuit went from the "Best Run, No Growth Company in the Valley" to a "30-Year-Old Startup" by becoming design driven. Read more.
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4:35pm Thursday, 01/21/2016
Location: Generals Residence Dining
Darren David (Stimulant), Jennifer Kolstad (HKS)
Average rating: ***..
(3.75, 8 ratings)
The intersection of physical and virtual space creates some of the most profound design challenges of our time but also creates tremendous opportunities. Darren David and Jen Kolstad discuss how merging the physical and digital in architecture can heighten people’s engagement with social space, energize relationships with each other, and add tangible value to projects. Read more.

Friday, January 22

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1:15pm Friday, 01/22/2016
Location: Southside Theater
Julia Zorzanello Byron (IBM Corporation), Omkar Chandgadkar (IBM Corporation)
Average rating: ****.
(4.60, 10 ratings)
Personas created for individual users fail to capture complex interactions between users of enterprise systems. Julia Zorzanello Byron and Omkar Chandgadkar show how they created team-based personas and aligned various silos of their product team by involving team members during synthesis. Attendees will learn how they can adopt this model to make better decisions with their product teams. Read more.
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4:35pm Friday, 01/22/2016
Location: The Chapel
Ben Terrett (Co-operative Group)
Average rating: ***..
(3.88, 8 ratings)
Ben Terrett tells the design story of the UK Government Digital Service (GDS), an organization that has been copied around the world, including in the US and Australia, and explains how user-centered design focused on user needs and delivery can bring about real change and still be respected in the boardroom. Read more.